Marketing Manager Job at Sessions College for Professional Design in Sacramento

Marketing managers can make it all happen, by design.

Marketing Manager

“It was the Harvard Business Review who proclaimed in 2008 that the MFA was the next MBA. Their bold idea : an art / design education could be the ideal training for that supremely creative endeavor, building a business.

A decade later, design has made serious inroads into marketing. Every small to mid-sized company recognizes the importance of good design to their marketing efforts, and many ask their marketing managers to not just manage their customer outreach, but design it too.”

Marketing Managers : Connecting to Customers

Q : WHAT DOES A MARKETING MANAGER DO?

A Marketing Manager acts as the bootstraps of small to mid-sized businesses. In the past, marketing managers were responsible for evaluating market research for a company’s product or services, developing marketing plans, and delivering effective marketing campaigns to customers. What’s changed in recent years is that companies understand that they need flexible people to control print and Web marketing in-house and are asking marketing staff to shape the message.

A successful marketing manager performs a number of challenging responsibilities. He or she must identify the demand for products and services, assess the competition, and reach out to potential customers. In print, they may be responsible for conceptualizing, writing, and overseeing the design of materials such as catalogs, brochures, and flyers.

On the Web, they may be responsible for developing or managing a company’s Web site and Web marketing efforts, such as Internet advertising, lead conversion, and social media. A marketing manager with design skills may also become a design manager who outsources or art directs design or technology services where needed.

Excellent communication skills, an understanding of marketing trends, and general design skills are necessary. Marketing managers usually work full-time for a company—either for a small team, or for a large marketing agency serving many clients. The hours can be long but the reward is seeing your marketing ideas come to life and help a business succeed.

Q : WHERE CAN I RESEARCH MARKETING MANAGER JOBS?

Q : WHAT ARE MARKETING MANAGER SALARY EXPECTATIONS LIKE?

Q : CURIOUS HOW TO BECOME A MARKETING MANAGER?

Job Description : Sterling Properties is looking for a business-focused creative person to manage print and Web marketing. An excellent writer and communicator, you will design our print brochures and other marketing pieces. You will manage our email campaigns, maintain and update our company Web site, and help our team of brokers achieve their goals while they are on location, location, location.

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AGENCY VS. INDIVIDUAL : Compare the advertising design work of famed NYC agencyOgilvy with the individual work ofLuan Wise .

RELATED JOBS : Graphic Specialist, Marketing Graphic Designer

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