Marketing Director -Home Care

Advantage Home Care is seeking an experienced Marketing Director to join our team. The Marketing Director is a strategic leader responsible for overseeing and orchestrating our marketing & outreach efforts to promote brand loyalty, awareness, customer engagement, and ultimately revenue growth. Tasked with developing and implementing comprehensive marketing strategies, the Marketing Director collaborates with company leaders, locations, and departments to ensure alignment with the company’s overall business goals. They analyze market trends, consumer behavior, and competitive landscapes to identify opportunities and formulate effective campaigns. Marketing Directors manage a diverse range of activities, including advertising, digital marketing, business to business & direct to consumer marketing initiatives. Additionally, they allocate budgets, track key performance indicators, and evaluate the success of marketing initiatives & work with the company leaders to adjust strategies as needed to optimize results. A crucial aspect of the role involves staying abreast of industry innovations and emerging trends to keep the organization's marketing approach innovative and competitive. Overall, a Marketing Director plays a pivotal role in shaping and executing a company's marketing vision to achieve long-term success.

Requirements

• Strong understanding of marketing principles and strategies
• Excellent communication and interpersonal skills
• Ability to think creatively and strategically
• Experience in digital marketing, including social media, SEO, and content marketing perferred
• Strong analytical skills and the ability to interpret data and make data-driven decisions
• Experience managing marketing budgets
• Experience in home care or healthcare is highly preferred.

Benefits

About the Job

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