Marketing Data AnalystVirtualVocations • Madison, Wisconsin, United States
Marketing Data Analyst
VirtualVocations • Madison, Wisconsin, United States
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A company is looking for a Marketing Data Analyst.
Key Responsibilities
Analyze campaign and channel effectiveness to identify optimization opportunities
Develop and maintain dashboards and reports tracking marketing performance and ROI
Conduct cohort, segmentation, and attribution analyses to inform targeting strategies
Required Qualifications
Bachelor's degree in Marketing, Statistics, Economics, Business, or a related field
3-5 years of experience in marketing analytics or a related data-focused marketing role
Strong proficiency in SQL and experience with data extraction and manipulation
Hands-on experience with BI and data visualization tools (e.g., Tableau, Looker)
Solid understanding of key marketing metrics such as CAC, LTV, and ROI
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Marketing Data Analyst • Madison, Wisconsin, United States
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