Brand Manager

Brand Manager

This position establishes and implements the strategic direction of the brand at corporate, product, and store levels. It ensures brand consistency by directing content related to private label products to drive sales, improve margins, and increase customer loyalty. The role supports the Director of Private Label Marketing in collaborating with core merchandising teams, brand planning, digital, packaging creative, and production resources to achieve category goals and ensure timely execution of marketing and brand projects.

Key Responsibilities

• Develop and lead branding initiatives aligned with corporate and private label goals.
• Collaborate with merchant partners on merchandising strategies informed by customer behavior data, including pricing, digital experience, category reviews, shopper insights, and vendor partnerships.
• Provide coaching and leadership to private label brand leaders to build expertise and achieve business objectives.
• Elevate brand awareness and maintain a consistent, positive brand image.
• Lead cross-functional teams to ensure brand voice consistency across all creative outputs.
• Drive adherence to brand guidelines and principles across categories.
• Create, manage, and communicate brand resource materials.
• Oversee the translation of brand strategy into packaging design for private label products.
• Manage marketing spend and deliver results for assigned brand areas.
• Provide brand briefs and guidance for marketing projects.
• Facilitate approval processes for brand-related projects, ensuring consistency and alignment with brand promise.
• Lead and manage project timelines and facilitate regular team and project meetings.
• Create status reports to ensure proactive communication and updates with stakeholders and leadership.
• Perform other duties as assigned.

Qualifications

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at employeeservices@apexsystems.com or 844-463-6178.