Digital Marketing Manager, Paid Search

Digital Marketing Manager, Google Ads

Work your magic with us! Start your next chapter and join MilliporeSigma.

Ready to explore, break barriers, and discover more? We know you've got big plans so do we! Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.

Your Role

As a key member of the Performance Marketing & Channel Operations Team, the Digital Marketing (DM) Manager, Google Ads, will be responsible for end-to-end channel strategy & execution. This role will take an ROI-driven approach to maximizing the Google Ads channel to reach business objectives for Process Solutions (PS) within the Life Science business of MilliporeSigma. This role will be required to collaborate intensively with cross-functional teams from within PS to support full-funnel digital marketing campaigns. This individual will also partner with teams outside of PS to amplify overall business impact of Google Ads and to ensure full utilization of the channel. At its core, the DM Manager of Google Ads will be at the forefront of channel capabilities and advancements in technology being the leader in strategizing channel execution. Additionally, they will be accountable for hands-to-keyboard programming, optimization and oversight of Google Ads campaigns including budget management, forecasting, bid strategies, asset creation and reporting on performance & output.

Key Responsibilities

1. Channel Strategy

• Serve as the primary point of contact for PS DM activities related to Google Ads
• Engage in campaign planning meetings and strategy development of our campaigns. Identify how Google Ads can enhance all relevant partners.
• Develop always-on blueprint and long-term operating model.
• Lead keyword and competitor research, leveraging tools such as SEMRush & Google's Keyword Planner.
• Foster strong partnerships with Google Ads Account Team and leverage resources available to us to streamline our planning as well as overall execution.

2. Channel Operations & Campaign Optimization

3. Performance Measurement

Who You Are

Minimum Qualifications :

Preferred Qualifications :

Pay Range : $86,300- $153,500

Our ranges incorporate all levels and career types available within this specific role, and are derived from relevant industry market data. Should we decide to make an offer, we will consider several factors, including but not limited to your location, skills, experience, career level, and other job-related factors. This role may offer the following benefits : medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; paid time off; and paid holidays; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses.

What we offer : We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!