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Customer Marketing Specialist, Alt Channel

Customer Marketing Specialist, Alt Channel

Tempur SealyLexington, KY, United States
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Tempur Sealy is committed to improving the sleep of more people, every night, all around the world. As a leading designer, manufacturer, distributor, and retailer of bedding products worldwide, we know how crucial a good night of sleep is to overall health and wellness. Utilizing over a century of knowledge and industry-leading innovation, we deliver award-winning products that provide breakthrough sleep solutions to consumers in over 100 countries. Our highly recognized brands include Tempur-Pedic, Sealy and Stearns & Foster. We hire people who have a passion for helping others find their best night's sleep. No matter what stage of your career, you can build your future at Tempur Sealy!

OUR COMPANY OFFERS GREAT BENEFITS, INCLUDING :

  • Generous Paid Time Off
  • Competitive Medical, Dental & other wellness programs
  • Disability and Life Company Paid
  • Retirement Plan Options
  • Generous Employee Purchase Discounts

Pay Range : $65,000 - $95,000

Job Summary : The Customer Marketing Specialist manages the execution of comprehensive Omnichannel marketing plans for their portfolio of customers. They play a critical role in the Sales and Marketing team for their assigned customers, collaborating with key marketing players (internal & external) to deliver annual customer marketing plans. They must understand the retail environment working closely with key accounts and retailers while working closely with the broader Alternative Channel Sales and Marketing team. Ultimately, they will drive the execution and optimization of trade plans and oversee projects from initial ideas to concept and final stage, all of which must portray the essence and position of the brand and account strategy.

Remote opportunity for this role.

What You'll Do (Essential Duties and Responsibilities) :

  • Assist in executing advertising strategies and creative that builds the Tempur Sealy brands and customer's brand while driving consumer demand to the customer's doors
  • Leverage shopper, customer and category insights to deploy and optimize comprehensive (annual) customer marketing plans for assigned customers
  • Own omnichannel marketing planning / calendars, reporting and analytics
  • Support in-store and external retail marketing programs including custom graphics, distribution lists and presentation preparation.
  • Collaborate with brand management, consumer marketing, and sales leadership to ensure alignment of brand objectives
  • Coordinate cross-functionally both internally and externally to drive project success
  • Support Sales & Marketing team in preparation for sales meetings, account presentations and sell-in initiatives
  • Manage outside agency and vendor relationships related to Retail Marketing programs
  • Has highly developed project, vendor management and multi-tasking skills
  • High business acumen & strong analytical skills. Must be able to analyze data and make
  • recommendations to drive results and inform future planning
  • Flexible and able to adapt easily / quickly to changes in strategy and direction.
  • Extremely detailed oriented with strong organizational and communication skills.
  • Solid working knowledge of Retail Media Networks and / or digital shelf management
  • Perform other duties as assigned.
  • What You'll Need (Qualifications) :

  • 4-year bachelor's degree (MBA or graduate degree preferred) or equivalent experience
  • 2 years of customer retail marketing, brand marketing, or shopper marketing activation experience required (Wholesale Club experience is preferred)
  • CPG experience a plus
  • Performance marketing experience a plus
  • Tempur Sealy is proud to be an Equal Employment Opportunity and Affirmative Action employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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    Marketing Specialist • Lexington, KY, United States

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