Senior Brand Manager

Senior Brand Manager

The Senior Brand Manager will lead the development and execution of high-impact initiatives across our portfolio, with a focus on building powerful, full-funnel marketing campaigns to launch new products and support our existing portfolio.

This role will lead integrated marketing efforts across digital, retail, and experiential channels. The ideal candidate combines a consumer-first mindset with strong cross-functional leadership, commercial acumen, and a passion for building brands in a high-growth environment. If you thrive in an entrepreneurial environment and want to make a significant impact, we would love to talk to you.

Job responsibilities include :

• Develop and execute brand strategies and annual operating plans that drive revenue, market share, and profitability growth.
• Drive large-scale, integrated marketing campaigns across digital, social, shopper, retail media, and in-person activations that generate measurable brand and business growth.
• Champion brand consistency and creative excellence across packaging, advertising, and content; lead design development in partnership with agencies and internal teams.
• Optimize product presence across both the retail and digital shelf using design thinking and shopper behavior insights.
• Lead the development and execution of shopper marketing programs in partnership with sales and customer teams, tailored to major retail accounts (e.g., mass, club, Amazon).
• Use consumer insights, syndicated data (IRI, Nielsen), and marketplace trends to inform innovation pipelines and campaign strategy.
• Collaborate with sales, R&D, supply chain, finance, and creative to ensure alignment and operational execution.
• Manage brand budgets and P&Ls with a focus on ROI, efficiency, and long-term brand equity.

Qualifications and experience include :

Salary for the Senior Brand Manager starts at $170,000.

Why join us?

If you are a strategic thinker with a passion for category management and a track record of success in the CPG industry, we invite you to apply and join our team!