Creative Director Job at Velocity Restorations LLC in Pensacola

Creative Director About Us Velocity and its portfolio of brands are the nation’s leading builders of Re-Engineered Classics™, redefining what it means to own a classic. Our vehicles aren’t just restored; they’re entirely reborn. By blending timeless design with today’s performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.

Velocity’s Culture and Core Values Success at Velocity requires a “whatever it takes” mentality. We embody grit , demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable , embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort.

We take ownership , assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame. “That’s not my job” is not in our vocabulary; when one part of our team falls short, we all do.

Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.

Overview The Creative Director plays a key role in defining, executing, and elevating the creative vision for Velocity and its portfolio of premium automotive brands. This role oversees all visual storytelling across photography, video, design, and campaign creative, bringing the brand’s vehicles, products, and experiences to life through world-class content and storytelling.

As the head of the in-house creative team, the Creative Director leads designers, photographers, and videographers to produce work that reflects Velocity’s craftsmanship, innovation, and performance-driven spirit. They develop, execute, and oversee all brand campaigns, seasonal and holiday promotions, and product launch initiatives, ensuring every creative touchpoint aligns with the company’s premium identity and strategic goals.

The Creative Director collaborates closely with the VP of Marketing, Brand Marketing Managers, and Digital Marketing Director to set creative direction and ensure consistent brand expression across digital, social, video, and experiential channels.

If you are a hands-on creative leader with a passion for storytelling, design, and automotive culture, this role offers the opportunity to shape how the world experiences Velocity.

Job Level Director

Reports To VP of Marketing

Duties and Responsibilities Creative Leadership & Team Management Lead, mentor, and inspire a multidisciplinary creative team including designers, photographers, and videographers

Set creative direction and uphold brand standards across all content and campaigns

Conduct regular creative reviews and provide actionable feedback to elevate quality and alignment

Manage workloads, timelines, and priorities to ensure on-time delivery of creative deliverables

Use performance metrics and scorecards to evaluate team effectiveness and growth.

Campaign Development & Brand Execution Develop, execute, and oversee all campaign creative, including product launches, seasonal promotions, and holiday initiatives

Translate marketing objectives into creative concepts that drive engagement and awareness

Collaborate with Brand Marketing Managers and the Digital Marketing Director to align creative execution with brand strategy and digital performance goals

Direct creative across all media formats, including photo, video, digital, print, and experiential

Brand & Visual Identity Maintain and evolve the visual identity for Velocity and its portfolio of brands

Ensure cohesive application of brand identity across all creative outputs

Partner with Brand Marketing Managers to translate strategy into compelling visual storytelling

Oversee creative consistency across dealerships, retail partners, and collaborative campaigns.

Production Oversight Manage all photo and video production from concept through post-production

Oversee internal and external resources, schedules, and deliverables to ensure brand standards are met

Supervise creative execution for product shoots, lifestyle content, and brand campaigns.

Cross-Functional Collaboration Partner with the VP of Marketing to align creative direction with business goals

Collaborate with Sales, Events, and Partnerships teams to support campaigns, activations, and experiences

Work closely with PR and communications to ensure storytelling consistency across earned and owned media.

Innovation & Continues Improvement Stay current on creative trends, production technologies, and design best practices

Bring fresh ideas to content, storytelling formats, and campaign approaches

Foster a culture of creativity, collaboration, and excellence within the marketing department

Key Performance Indicators (KPIs) Creative Quality : 95%+ of deliverables meet brand and quality standards

On-Time Delivery : Campaigns, shoots, and creative assets delivered within approved timelines

Brand Consistency : Unified visual identity across all brands and platforms

Campaign Effectiveness : Creative supports measurable engagement and lead generation goals

Team Development : Creative team meets performance metrics and demonstrates growth

Required Skills and Abilities Proven experience leading creative teams in design, photography, and video

Strong creative vision with exceptional storytelling and brand-building abilities

Excellent leadership, communication, and collaboration skills

Expertise in brand identity, campaign concepting, and production execution

Deep appreciation for automotive culture, craftsmanship, and luxury branding

Proficiency in Adobe Creative Suite and other design and production tools

Ability to manage multiple high-priority projects with precision and attention to detail

Experience working cross-functionally with marketing, sales, and leadership teams

Education Background and Experience Bachelor’s degree in Design, Marketing, Communications, or related field preferred

10+ years of creative experience, including 5+ years in a leadership role

Proven success developing and executing integrated campaigns for premium, lifestyle, or automotive brands

Strong portfolio showcasing excellence in creative direction, photo / video, and design

Physical Demands (To include but not limited to) Prolonged periods of sitting at a desk or workstation reviewing creative work

Occasional standing or walking during photo and video shoots, events, or shop visits

Occasional travel for campaign production or brand activations

Frequent use of hands for typing, writing, and reviewing digital materials

Ability to lift and transport photo or video equipment up to 25 pounds

Exposure to varying temperatures and noise levels near production or shop areas (PPE may be required)

Ability to safely operate a motor vehicle

Benefits Include Compensation : Pay is based on experience and qualifications

Health & Wellness : Health / Dental / Vision / Life / Disability / Aflac available after 60 days

Retirement : 401(k) with company match after 6 months at next enrollment period

Paid Time Off : Paid time off and paid holidays

Additional Perks : Company sponsored events, tool program, merchandise discounts, friendly team environment

Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity.

Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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