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Director of E-Commerce -Health & Wellness (Remote) (PST/MST Required)
Director of E-Commerce -Health & Wellness (Remote) (PST/MST Required)Hi-Altitude Brands • Los Angeles, CA, US
Director of E-Commerce -Health & Wellness (Remote) (PST / MST Required)

Director of E-Commerce -Health & Wellness (Remote) (PST / MST Required)

Hi-Altitude Brands • Los Angeles, CA, US
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Hi-Altitude Brands is a dynamic, fast-paced, direct-to-consumer company specializing in the development and launch of innovative products across the health, wellness, and beauty industries through digital-first strategies. Our growing team of experts is committed to improving the lives of our customers. We are seeking a seasoned, highly analytical Director of E-Commerce to lead the evolution of our direct-to-consumer e-commerce strategy and optimize our Shopify Storefront(s). The Director of Ecommerce will own the end-to-end ecommerce experience and revenue growth across our Shopify Plus DTC storefronts. This role blends performance-driven growth strategy with UX, CRO, merchandising, analytics, and technical oversight to build a high-converting ecommerce engine.

The ideal candidate brings deep Shopify Plus expertise, a bias for data-backed decisions, strong leadership skills, and experience running a cross-functional ecommerce team in a high-growth DTC environment.

The Director of E-Commerce resides in Marketing and reports directly to the Chief Marketing Officer. This position is 100% remote and requires the candidate to live and work within the Pacific or Mountain Standard Timezone.

Requirements

Site Performance & Conversion Optimization

  • Own full-funnel site performance : landing pages, PDPs, cart, and checkout.
  • Lead mobile-first UX / UI optimization across devices.
  • Build and execute a CRO roadmap with A / B tests and prioritized hypotheses.
  • Identify site friction points using heatmaps, session recordings, and analytics.
  • Partner with UX / UI design and development to implement friction-reducing changes.

Site Merchandising & Product Strategy

  • Own merchandising across Shopify storefronts, PDPs, collections, homepage, cart, and post-purchase experiences.
  • Ensure merchandising consistency across Shopify and marketplaces (Amazon, Walmart).
  • Partner with product and inventory teams to adjust site strategy based on seasonality, stock levels, or promotions.
  • Build AOV through bundling, upsells, tiered offers, and subscription optimization.

    • Platform Ownership (Shopify & Tech Stack)

  • Fully own the Shopify Plus platform, integrations, and performance roadmap.
  • Manage tools including Rebuy, Recharge, Loop, Klaviyo, Okendo, AfterSell, and others.
  • Scope technical needs with development team and QA releases.
  • Ensure optimal site speed, mobile performance, and tech stack stability.

    • Analytics & Experimentation

  • Define and track ecommerce KPIs : conversion rate, AOV, revenue per visitor, churn, and LTV.
  • Partner with BI and Finance to build segmentation-based dashboards and executive-level reporting.
  • Analyze quantitative and qualitative data to uncover optimization opportunities.
  • Design and execute A / B tests with ROI modeling and proper documentation of learnings.

    • Cross-Functional Leadership

  • Partner with Growth, Paid Media, Creative, Lifecycle, Product, Ops, and Finance teams.
  • Drive site readiness for new product launches, promotional campaigns, influencer / VSL rollouts, and creative updates.
  • Coordinate inventory forecasts with VP of Operations and 3PL partner (ShipBob).
  • Support lifecycle marketing in loyalty, rewards, and churn management.
  • Collaborate with Paid Media team on CAC, LTV, and blended ROAS efficiency.

    • Team Management & Leadership

  • Directly manage ecommerce contributors across development, UX, lifecycle, and analytics.
  • Build and mentor a high-performing ecommerce team.
  • Set clear KPIs, success metrics, and development paths for all reports

    • QUALIFICATIONS

  • Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
  • 7+ years of experience managing D2C Shopify Plus Storefronts, preferably in the health, wellness, or beauty space, with a focus on LTV modeling and subscriptions.
  • Must have a deep understanding of developing and optimizing performance-focused landing pages and PDPs – proven success with A / B testing. Experience with Direct Response Marketing is a big plus.
  • 5+ years of experience in merchandising digital storefronts across brand sites and marketplaces to deliver engaging, high-converting and cohesive on-brand experiences regardless of sales channel.
  • 5+ years of experience leading a team of direct reports responsible for managing email & sms marketing, loyalty and rewards and product review programs, front and back-end development, fulfillment, and other key areas driving an e-commerce strategy.
  • 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-focused strategies. Experience with Recharge is preferred.
  • 3-5+ years managing and optimizing post-purchase up-sell flows, experience with ReBuy, Aftersell, or similar platforms a big plus.
  • Advanced proficiency with analytics and attribution tools (e.g., Google Analytics, Excel, Power BI, Glew, Northbeam, Triple Whale) for transforming large data sets into actionable insights, timelines, and implementation plans.
  • Proven success in establishing KPIs, building dashboards and streamlined reporting, and corresponding presentations to guide cross-functional teams and senior leadership.
  • 5+ years of proven success in owning e-commerce P&Ls and scaling multi-channel digital operations.

    • Benefits

    What do you get for being so cool and joining our team?

  • Competitive Salary : $175,000–$220,000 (based on experience)
  • Fully remote working position
  • Paid Time Off (PTO) and annual company holidays
  • Your Birthday is a paid vacation day – take the day to celebrate your awesomeness!
  • 100% company-paid base plan Medical, Dental, and Vision Insurance
  • 100% company-paid Life Insurance and Short-Term Disability Coverage
  • Employer matching 401K participation
  • Charitable contributions match up to $2,500 / year
  • $100 / month Work From Home (WFH) stipend
  • Free monthly employee product samples and team discounts
  • Work / life balance, professional development opportunities, and a collaborative, innovative work culture
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