Marketing Automation Lead

Overview

ISC2 is a force for good. As the world's leading nonprofit member organization for cybersecurity professionals, our core values — Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence — drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels.

When you join ISC2, you'll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized.

Position Summary

If you have a passion for user experiences across digital platforms and want to contribute to marketing automation using Salesforce's Marketing Cloud, join the ISC2 Marketing Operations team. We're looking for a motivated, organized professional to assist in executing automated email campaigns, campaign landing pages with integrated forms, lead nurture journeys, and to help develop high-impact marketing automations and campaigns.

Responsibilities

Manages day-to-day projects associated with landing pages, forms, and email content, serving as team lead for email operations, and handles technical implementation and operations of marketing automation platforms.

Works closely with Marketing, Membership, and other stakeholders to ensure campaigns are executed on schedule and use best practices for performance measurement and evaluating effectiveness.

Build campaigns and lead-nurturing (journey) programs using Salesforce Marketing Cloud.

Uses effective A / B testing strategies to measure messaging content and schedule when useful.

Act as a SME and strategic partner to the business, with the goal of increasing our marketing automation effectiveness.

Regularly reports on campaigns, landing pages, and email effectiveness, focusing on preventing lists exhaustion, while increasing engagement conversions and subsequently partnering with the business to make optimizations based on results.

Helps create and maintain templates for emails using HTML / CSS, and AMPscript resulting in user-friendly emails that display correctly across a multitude of devices.

Works in Query studio (T-SQL) and Automation studio to create audience segments for email campaigns and Journeys.

Work with CMS tools in Marketing Cloud directly to create and edit campaign landing pages.

Collaborate with the marketing team and other business areas to understand and support their strategies and tactics.

Miscellaneous duties as assigned.

Qualifications

Experience working in SQL and AMPscripting

Proficient in Adobe Creative Suite

Proficient in Salesforce and Salesforce Marketing Cloud

Education and Work Experience

Bachelor's Degree in related field or equivalent experience

5+ years of demonstrated proficiency in HTML / CSS in email templating and creation

3+ years marketing automation experience (Salesforce Marketing Cloud)

Physical and Mental Demands

Work extended hours when necessary

5-10 % travel required

Remain in a stationary position, often standing or sitting for prolonged periods

Regular use of office equipment such as a computer / laptop and monitor computer screens

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

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