Director, Enterprise & Functional Market Research

Director, Market Research

The Insights and Decision Science (IDS) team is dedicated to enabling improved decision-making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making. Reporting into the ED, Market Research, this role is pivotal in harnessing the power of insights to support informed decision-making.

This role is dedicated to understanding the perceptions and behaviors of HCPs, patients and payers, for enterprise and functional work, ensuring that the organization is fully aware of the evolving market dynamics and customer needs. The Director, Market Research fosters a culture of innovation and collaboration, working closely with cross-functional teams to deliver and integrate comprehensive insights around stakeholder perceptions, market barriers, and product positioning that support the development of tailored engagement strategies and optimized marketing efforts across HCPs, patients, and payers for functions, enterprise and above-brand initiatives.

Key Responsibilities :

• Conduct market research projects for functions, enterprise and above-brand initiatives to gather data on customer market perception, sentiment, and awareness of treatments. Proactively collect ongoing feedback from customers on trends, utilization, clinical outcomes, and patient impact
• Execute research activities related to functions, enterprise and above-brand initiatives to assess patient attitudes and perception of Novartis products, their awareness of treatments and the impact of patient support programs on brand perception
• Assist in identifying and prioritizing initiatives where MR can support internal functions and the specific TA and contribute to setting yearly goals for teams supporting therapeutic areas
• Provide data and insights to inform inputs for forecast models through opportunity assessment and demand estimation research
• Gather and analyze data to support Market Access research on payer needs, pricing strategies, rebate structures, and market access barriers, including regulatory and pricing challenges
• Coordinate with external vendors to ensure research projects are conducted effectively and insights meet the needs of specific business partners
• Collaborate with Provider I&A and Human Insights & Behavior Science teams to collect data on key drivers influencing HCP and patient beliefs, behaviors, and barriers to adoption
• Work with the Marketing team to optimize content, positioning and measure omnichannel DTP / DTC engagement through message and concept testing
• Implement and develop tech-enabled, AI based cutting edge best practices for market research including standardized templates for instrument design and ensuring consistency in approach to analysis and insight generation to answer the key questions for the IPST / TA / functional teams
• Participate in cross-functional collaboration with IPST and TA portfolio teams, functional teams (e.g., Medical, NPS, Marketing, Market Access), IDS stakeholders (Decision Scientists) and external vendors to run specific research initiatives.

Novartis seeks a dynamic individual to support market research initiatives, design and derive insights that address the key business questions and objectives of functional NVS and IDS teams to drive data-driven decision-making. The ideal candidate will have an extensive understanding of the pharmaceutical landscape, with expertise in guiding application of different research methodologies to understand market perceptions and sentiment among HCPs, patients and payers. This role requires a leader who fosters collaboration across cross-functional teams, develops talent, and drives a culture of innovation and thought leadership, and establishes a solid foundation of delivering actionable insights through primary research that can be integrated with secondary analytics to empower strategic initiatives, marketing, and outreach efforts under their TA.

Education : Bachelor's degree in related field is required; Master of Science and / or MBA strongly preferred

Essential Requirements :

Novartis Compensation and Benefit Summary :

The pay range for this position at commencement of employment is expected to be between $185,500.00 and $344,500.00 per year; however, while salary ranges are effective from 1 / 1 / 24 through 12 / 31 / 24, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and / or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department / team performance, and market factors.

EEO Statement :

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility and reasonable accommodations :

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range :

$185,500.00 - $344,500.00

Skills Desired :

Agility, Business Analytics, Competitive Intelligence, Cross-Functional Collaboration, Customer Insights, Customer Orientation, Data Analysis, Databases, Data Science, Forecasting, Go-To-Market Strategy, Healthcare Sector Understanding, Influencing Skills, Innovation, Machine Learning (Ml), Marketing Analytics, Market Research, Microsoft Excel, People Management, Predictive Analytics, Product Marketing, Qualitative Research, Quantitative Research, R (Programming Language) {+ 5 more}