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Social Media Manager
Social Media ManagerScheduling Institute • Alpharetta, GA, US
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Social Media Manager

Social Media Manager

Scheduling Institute • Alpharetta, GA, US
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About Scheduling Institute

Scheduling Institute helps private practices (dentistry, orthodontics, and other specialties) grow through world-class training, coaching, and impactful events. We're an award winning, results-driven, high-energy team that values positivity and collaboration, while delivering a measurable impact for our clients.

Location : Alpharetta, GA

  • Department : Marketing
  • Reports to : Director of Marketing
  • Type :

Full-time

Position Overview

We're looking for a strategic, hands-on Social Media Manager who can turn ideas into engaging content and real business results. You'll own our organic and paid social presence end-to-end—shaping strategy, creating compelling copy and visuals, managing community conversations, and driving qualified leads while strengthening relationships with current members. You're a self-starter with outstanding writing chops, deep curiosity about our business and audience, and a track record of growing niche communities that convert.

What You'll Do (Responsibilities)

  • Set the strategy : Build and maintain a channel strategy and content calendar across Facebook, Instagram, YouTube / Shorts, and test channels as appropriate to reach prospects and serve current members.
  • Create high-performing content : Write scroll-stopping copy (posts, hooks, captions, scripts) and produce or direct assets (short-form video, carousels, reels, image posts) aligned to goals, voice, and brand standards.
  • Drive lead generation : Launch and iterate organic + paid social campaigns with clear offers, UTM tracking, and landing page alignment; partner with Marketing Ops on audience building, retargeting, and CRM / Marketo workflows.
  • Community management : Monitor comments / DMs, escalate service issues, and nurture conversation with a helpful, on-brand tone; implement a crisis-response and escalation playbook.
  • Measure and optimize : Report weekly and monthly on KPIs (reach, engagement rate, CTR, CPL from social, assisted pipeline, retention / activation signals); run A / B tests on hooks, formats, and CTAs to improve results.
  • Social listening & insights : Track industry trends, competitor moves, and member questions; bring insights to marketing and product teams to inform campaigns, offers, and content.
  • Executive & creator enablement : Support leadership social presence and manage compliant influencer / partner collaborations with proper disclosures.
  • Compliance & brand safety : Enforce brand guidelines and platform policies; ensure HIPAA-safe content (no PHI) and FTC-compliant disclosures on endorsements / UGC.
  • Cross-functional collaboration : Work closely with Content, Creative, Events, Sales, and Coaching teams to amplify launches, webinars, case studies, and success stories.

    • What You'll Bring (Requirements)

  • 3–5 years managing social for niche / B2B or professional services brands with measurable growth and lead-gen results.
  • Exceptional writing and editing skills (short-form copy, hooks, video scripts, captions) with a portfolio of work that shows conversion-minded creativity.
  • Demonstrated ability to plan multi-channel calendars, produce short-form video, and tailor content to platform norms and audience intent (especially Facebook / Instagram).
  • Experience building lead funnels from social (audiences, offers, UTMs, basic attribution) and partnering with marketing automation (Marketo preferred) and CRM (Salesforce / HubSpot).
  • Proficiency with social and creative tools (e.g., Meta Business Suite, YouTube Studio, later / Hootsuite / Sprout, Canva / Adobe, HeyOrca! / Hootsuite).
  • Strong analytical skills : comfortable setting goals, pulling dashboards, and presenting insights to stakeholders.
  • Influencer and channel partnership experience , including identifying, negotiating, and managing collaborations that drive growth.
  • Compliance awareness : able to follow HIPAA-safe practices (no PHI) and FTC Endorsement disclosure rules in influencer / partner content.
  • Organized, proactive, and curious —you ask great questions, learn fast, and ship high-quality work on deadline.

    • Bonus Points

  • Experience in business coaching or the private practice space (dentistry, orthodontics, healthcare).
  • Paid social experience (Facebook / Instagram lead gen, reels, story ads), webinar and event amplification, or community groups management.
  • Motion / video editing skills (CapCut, Premiere, After Effects) and / or on-camera presenting
  • SEO / content repurposing chops (turning podcasts, webinars, and talks into social series).

    • What Success Looks Like (KPIs)

  • Consistent growth in qualified social leads and assisted pipeline from priority platforms (esp. Facebook / Instagram).
  • Healthy engagement rates and audience growth for target personas (owners, office managers, treatment coordinators).
  • Reduced response times and improved member satisfaction in comments / DMs.
  • Clear, repeatable playbooks for campaigns, reporting, and crisis escalation.

    • 30 / 60 / 90-Day Plan (Expectations)

  • 30 days : Audit channels, define goals, finalize voice & brand playbook; publish first calendar; stand up reporting.
  • 60 days : Launch lead-gen campaigns with retargeting; implement social listening and community workflows; present first optimization wins.
  • 90 days : Scale what works; roll out executive social program; deliver quarterly strategy with roadmap and forecast.

    • Benefits & Compensation

  • Competitive salary + performance bonus
  • Medical, dental, vision, 401(k)
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