MARKETING ADVERTISING SPECIALIST

Overview

Marketing Advertising Specialist at Seminole Hard Rock Hotel & Casino Hollywood.

Overview and About Seminole Hard Rock Hotel & Casino Hollywood : Seminole Hard Rock Hotel & Casino Hollywood is the flagship casino resort of Hard Rock International, owned by the Seminole Tribe of Florida. This entertainment, gaming and hospitality destination features extensive guestrooms, dining, bars, gaming, meeting space and live entertainment in a 87-acre property located near Fort Lauderdale / Hollywood International Airport.

Benefits & Perks

We offer rockin' benefits that include Medical, Dental, Vision & Life Insurances, 401K, Paid time off, Annual Bonus Opportunity & much more. Please visit the listed benefits site for full details.

Job Location

US-FL-Hollywood

Responsibilities

• Lead all social media marketing efforts, including research, strategy and implementation of emerging forms of digital media, social media, and paid online advertising.
• Plan, develop and implement social media strategies, content calendars, and tactical plans; ensure messages, measurements and content are relevant to the audience.
• Coordinate the execution of social media photography and video production.
• Develop, execute and leverage mobile and social media efforts to grow market share and expand awareness.
• Monitor current trends, technologies and advancements in social, mobile and online reviews.
• Measure and report performance of marketing activities, identify trends, and optimize plans based on insights.
• Extend marketing initiatives and editorial content into relevant external publications.
• Support advertising team to ensure alignment between digital and traditional media communications.
• Maintain customer service accountability reporting and collaborate with internal departments to resolve issues.
• Monitor online reviews on major sites (e.g., Trip Advisor, Yelp, OTA sites) and integrate social media into online brand campaigns.
• Write content for company blog and social platforms.
• Research local music trends to ensure property relevance in the music community and with consumers.
• Monitor and adjust music play-lists and other Vibe initiatives to time of day and clientele; reflect current Billboard and Top 40 trends weekly.
• Enhance guest experiences and customize experiences for group business; participate in the Sound of Your Stay brand program at the property level.
• Participate in new staff induction and contribute to ongoing training on music, culture and brand voice.
• Communicate vibe programs in internal meetings; implement new products and events.
• Engage with the community and support other key marketing efforts as needed.
• Other duties as assigned.

Qualifications

Bachelors in hotel management, hospitality, marketing or business administration. A minimum of three (3) years of experience in a similar role or the equivalent combination of education and experience.

Work Environment

Closing

The Tribal Council gives preference in all employment practices to Native Americans. First preference is given to Seminole Tribe members, then to members of other federally recognized Native American Tribes who meet job requirements.

Required

Final candidates must obtain gaming licensure via a background check with Seminole Gaming Compliance prior to an offer. Background checks may include credit, criminal, and drug screening checks.

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