Senior Manager, Marketing Effectiveness

Senior Manager, Marketing Effectiveness

The Senior Manager, Marketing Effectiveness helps drive the implementation of solutions for clients including report automation, analysis, and insight with the objective of optimizing the performance of digital and offline marketing initiatives. You will work within an Analytics team led by a Director to manage data and insight delivery processes, drive innovation, and ensure all around team success on the account.

We are looking for a someone who is curious, solutions-oriented, able to deliver under time timelines, manage data challenges, and wants to be a catalyst for growth. Your success requires the ability to manage complexity while collaborating across teams and balancing shifts in priorities.

• Execution and subject matter expertise of overall analytics strategy on behalf of clients, including data onboarding, data integration, reporting, measurement, testing, advanced analytics (including operationalized machine learning), insight development, & forecasting
• Understand core business challenges facing clients, to develop and report on relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities
• Ensure understanding between daily analytics support & approved measurement frameworks
• Own, maintain, and manage aspects of data governance with the support of other team members
• Work with internal planning, activation, and audience team members, and with team members within the client team, as a Data Analytics subject matter expert
• Prepare and deliver presentations for internal and external audiences
• Participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies
• You will report to Associate Director, Analytics

Qualifications :

Additional Information :

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.