Senior Manager, Lifecycle & Growth Marketing

Senior Manager, Lifecycle & Growth Marketing

Studs is a category-defining ear piercing and earring brand named one of "the 10 most innovative companies in retail for 2023" by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortmentall at an accessible price point.

Salary Range : $125,000-$155,000

Location : New York, NY

The Senior Manager, Lifecycle & Growth Marketing owns the strategy and execution of our CRM and paid media programs. This role is responsible for building and optimizing email, SMS, and performance marketing campaigns to drive customer acquisition, retention, and revenue growth. It requires hands-on channel expertise, strong analytical thinking, and close coordination with Creative, Brand, Merchandising, and Finance partners. The Senior Manager works cross-functionally and in partnership with agencies to deliver marketing initiatives that are both brand-aligned and performance-driven.

Key Responsibilities :

Lifecycle Marketing (Email, SMS, CRM)

• Lead end-to-end strategy and execution across lifecycle programs, including campaigns, flows, and automations
• Manage CRM agency to ensure on-time execution and continuous optimization of email / SMS content and segmentation
• Partner with Brand and Creative to brief and review lifecycle assets (e.g. email modules, GIFs, copy blocks)
• Own A / B testing roadmap for lifecycle (e.g. subject lines, send time, offer structure, content variations)

Growth & Paid Media

Performance Reporting & Testing

Cross-Functional Collaboration & Vendor Oversight

Requirements :

Benefits & Perks