Baptist Health is hiring : Digital Marketing Analyst, Marketing PR BHSF, FT, 08 : 3

Baptist Health is the region largest not-for-profit healthcare organization, with 12 hospitals, over 28,000 employees, 4,500 physicians and 200 outpatient centers, urgent care facilities and physician practices across Miami-Dade, Monroe, Broward and Palm Beach counties. With internationally renowned centers of excellence in cancer, cardiovascular care, orthopedics and sports medicine, and neurosciences, Baptist Health is supported by philanthropy and driven by its faith-based mission of medical excellence. For 25 years, weve been named one of Fortunes 100 Best Companies to Work For, and in the 2024-2025 U.S. News & World Report Best Hospital Rankings, Baptist Health was the most awarded healthcare system in South Florida, earning 45 high-performing honors.

What truly sets us apart is our people. At Baptist Health, we create personal connections with our colleagues that go beyond the workplace, and we form meaningful relationships with patients and their families that extend beyond delivering care. Many of us have walked in our patients shoes ourselves and that shared experience fuels our commitment to compassion and quality. Our culture is rooted in purpose, and every team member plays a part in making a positive impact ecause when it comes to caring for people, were all in.

Description : The Digital Marketing Analyst will optimize digital marketing strategies through detailed data analysis and reporting. This role manages campaign tag implementation, tracks KPIs, and ensures accurate data visualization to support informed marketing decisions. Using tools like GA4, Google Tag Manager, Salesforce Data Cloud, and Marketing Cloud Intelligence, the analyst supports campaign performance tracking, audience segmentation, and data integration. Collaborating with stakeholders and analyzing varied data sources, they provide actionable insights to enhance marketing effectiveness and strategic goals. The role includes leveraging generative AI to streamline reporting, improve segmentation, and generate insights. The primary focus is ensuring accurate tracking of digital campaigns and performance metrics. The analysts work drives marketing improvements, boosts customer engagement, and advances the health systems mission through innovative marketing strategies. Estimated salary range for this position is $61,140.31 - $79,482.40 / year depending on experience.

Qualifications : Degrees :

Bachelors

Additional Qualifications :

Bacheloregree or equivalent experience.

35 years in data analysis, digital analytics, marketing, or related fields.

Proficient in Google Analytics / GA4, Google Tag Manager, and visualization tools like Marketing Cloud Intelligence (preferred), Looker Studio, and Tableau, with self-service analytics and dashboard creation experience.

Skilled in analyzing data from websites, apps, digital channels (email, SMS), and marketing campaigns, tracking user behavior, engagement, and conversions.

Knowledge of server-side tag management and tracking methods.

Experience with generative AI tools to improve analytics, reporting, and content optimization.

A plus- Healthcare data standards including HIPAA. SQL for querying and data manipulation.

Familiar or willing to learn Snowflake and BigQuery. Exp. in data modeling, ingestion, and integration for Salesforce Data Cloud, Marketing Cloud, or CDPs.

Proficient in Marketing Cloud Intelligence or similar BI platforms.

Understanding of campaign attribution. Exp. building data extensions and automations in Salesforce Marketing Cloud.

Configuring campaign tracking for Salesforce CRM-A / Marketing Cloud Intelligence or Data Cloud reporting.

Familiar with JIRA, agile project management.

Strong communication, presentation, analytical skills, and able to work independently.

Minimum Required Experience : 4 years

EOE, including disability / vets

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