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DIR Marketing (SD)

DIR Marketing (SD)

Service Corporation InternationalFort Lauderdale, FL, US
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Director Of Sem And Advertising

We're seeking a strategic and data-driven Director Of Sem And Advertising to lead and scale our paid and organic search efforts. As a key leader in our marketing team, you'll be responsible for driving sales opportunities and maximizing ROI across all search channels.

Key Responsibilities :

  • Own and develop the national SEM and SEO strategy aligned with business goals.
  • Champion best practices across SEM and SEO.
  • Evaluate and onboard new tools, platforms, and agency partners to support execution and innovation.
  • Collaborate daily with other members of the demand generation, content, training and sales teams to align efforts across the funnel.

Paid Search (SEM) :

  • Manage and optimize multi-million-dollar budgets across Google Ads, Bing, YouTube, and other paid search platforms.
  • Test and scale campaigns across different stages of the funnel.
  • Drive improvements in CAC, CPL and ROAS

    • Organic Search (SEO) :

  • Develop and execute scalable SEO strategies to improve rankings, organic traffic, and conversion rates.
  • Launch and refine retargeting and brand protection campaigns to improve mid-funnel conversion.
  • Monitor SEO performance and continuously identify opportunities to improve domain authority and keyword visibility.

    • Analytics & Optimization :

  • Define KPIs and reporting frameworks, own performance dashboards.
  • Leverage A / B testing and data-driven insights to iterate quickly.
  • Build forecasting models to estimate search investment impact on pipeline and revenue goals.
  • Report results with actionable recommendations for improvement.

    • Qualifications :

  • 710+ years of experience in digital marketing with deep expertise in both SEM and SEO.
  • Proven success driving online growth for a company, ideally in the $50M$500M ARR range.
  • Strong understanding of attribution models, lead scoring, and full-funnel performance metrics.
  • Experience managing 67 figure paid media budgets.
  • Proficiency with Google Ads, Google Analytics, Google Search Console, SEMrush / Ahrefs, HubSpot, Salesforce (or similar platforms).
  • Strong analytical skills, with experience in building executive-level dashboards and reports.
  • Excellent leadership and communication skills.
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    Dir Marketing • Fort Lauderdale, FL, US

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