Paid Media Specialist

The Paid Media Specialist is responsible for the buying, implementation, and daily optimization of paid media campaigns across various platforms, including paid social, programmatic, and publisher direct channels. This role will involve working with self-service and managed service platforms such as Meta, TikTok, Pinterest, LinkedIn, Amazon DSP, StackAdapt, publisher media partners and more. The Paid Media Specialist will also be responsible for client-facing communications and for providing analyses and recommendations.

Essential Duties & Responsibilities as Paid Media Specialist

Own the buying, execution and optimization of paid campaigns across multiple paid media channels

Ensure campaign delivery, performance and client goals are being fulfilled as scheduled

Plan and manage allocated campaigns and their respective budgets, and implement new initiatives that exceed client KPIs

Optimize campaigns on a daily basis, and suggest creative changes when needed

Provide paid media budget recommendations to the planning and client services team based on targeting capabilities, audience sizes and KPIs

Deliver monthly client reports, verify data accuracy and provide analyses

Own tactical campaign management including campaign structure and budget allocations

Experience using standard campaign builds and fluency with AI-intermediated buying

Familiarity with programmatic and publisher direct media buying

Communication Skills

Strong presentation skills and ability to communicate effectively to internal teams and clients

Communicate in a clear, coherent and professional manner

Listen well and solve problems to achieve the most effective outcome for the client, team and agency

Develop strong relationships across the agency

Represent the team and Wray Ward in a positive manner in all endeavors

Requirements

3-5 years of experience as a paid media buyer executing across digital media platforms and publisher direct media buying

Strong understanding of digital media platform management technology, from implementation to daily management of optimization features

Experience and ability to perform data analysis along with strong Excel skills

Strong quality assurance abilities with an eye for detail

High levels of integrity, autonomy and self-motivation

Enjoy working in a fast-paced and collaborative environment

Strong organizational skills and effective management of multiple projects

Excellent interpersonal and presentation skills, demonstrating energy and passion for the work

Effective problem-solver and generator of innovative solutions

Focused on delivering great work, no matter how big or small the project

Proficient in Microsoft Office applications

Bachelor's degree

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are :

WE, NOT ME -

We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.

ASK "WHAT IF?" -

Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.

BE FEARLESS -

Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.

NAIL IT -

Everything we do is about results. We not only achieve our clients' goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency's and our clients' success.

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.

Our Mission

We are a community of catalysts using insights, strategy and creativity to transform spaces into stories and materials into experiences.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.