Wray Ward is hiring : Paid Media Specialist in Charlotte

Overview

The Paid Media Specialist is responsible for the buying, implementation, and daily optimization of paid media campaigns across various platforms, including paid social, programmatic, and publisher direct channels. This role will involve working with self-service and managed service platforms such as Meta, TikTok, Pinterest, LinkedIn, Amazon DSP, StackAdapt, publisher media partners and more. The Paid Media Specialist will also be responsible for client-facing communications and for providing analyses and recommendations.

Responsibilities

• Own the buying, execution and optimization of paid campaigns across multiple paid media channels
• Ensure campaign delivery, performance and client goals are being fulfilled as scheduled
• Plan and manage allocated campaigns and their respective budgets, and implement new initiatives that exceed client KPIs
• Optimize campaigns on a daily basis, and suggest creative changes when needed
• Provide paid media budget recommendations to the planning and client services team based on targeting capabilities, audience sizes and KPIs
• Deliver monthly client reports, verify data accuracy and provide analyses
• Own tactical campaign management including campaign structure and budget allocations
• Experience using standard campaign builds and fluency with AI-intermediated buying
• Familiarity with programmatic and publisher direct media buying

Communication Skills

Requirements

Note : This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Culture Alignment

At Wray Ward, internal and client relationships are key to our success. Our key agency attitudes are :

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.

This company requires authorization to work in the United States. We participate in E-Verify and may require Form I-9 information as part of employment verification. We are committed to an inclusive culture and an equal opportunity employer. We do not discriminate on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other protected class.

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