Marketing Analytics Manager

Marketing Analytics Lead

Position at Prismatik

Essential Functions :

• Leads development and implementation of marketing analytics processes and tools, building documentation, workflows, and best practices.
• Designs and builds a scalable marketing data infrastructure by integrating data from multiple platforms to create a unified, end-to-end view of the customer's journey and behavior.
• Develops and implements reporting frameworks and dashboards to track topline key performance indicators (KPIs) and campaign performance. Collaborates cross-functionally to integrate data across marketing campaigns and product usage.
• Evaluates and recommends analytics tools, tracking platforms, and reporting technologies.
• Establishes and enforces data integrity standards by maintaining tracking infrastructure. Diagnoses and resolves issues in a timely manner.
• Analyzes performance across multi-marketing channels to identify trends and optimization opportunities, presenting findings in a clear, actionable way for stakeholders.
• Supports the design, implementation, and analysis of A / B tests.
• Provides strategic insights through historical analysis, forecasting, and benchmark. Identifies key indicators of performance and proposes systems for ongoing measurement, optimization, and scaling.
• Conducts customer segmentation, cohort analysis, and lifetime value (LTV) modeling to inform marketing strategy and improve return on investment (ROI).
• Performs other related duties and projects as business needs require at direction of management.

Education and Experience :

Knowledge, Skills, and Abilities :

Pay range : $72,000.00 to $110,000.00 / yr