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Director, Cardiology Marketing & Data Analytics

Director, Cardiology Marketing & Data Analytics

Boston ScientificMaple Grove, MN, US
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Director, Cardiology Marketing & Data Analytics

Boston Scientific's Cardiology Division is seeking a Director of Marketing Data & Analytics to lead the development and execution of marketing data strategies and analytics across the cardiology business units. This leader will proactively deliver forward-looking insights from provider and consumer marketing, influencing executive decision-making to shape strategy. The team they lead will drive scalable analytics and AI products, strengthen data governance, and deliver actionable insights to drive commercial marketing programs.

Your responsibilities will include :

  • Define and execute the cardiology marketing data and analytics strategy aligned with business priorities.
  • Serve as a senior advisor to cardiology franchise leaders, marketing activation, and digital enablement teams on data-driven growth opportunities.
  • Represent marketing data and analytics at the enterprise level, influencing senior leadership on priorities and outcomes.
  • Build strong cross-functional partnerships with Product Marketing, IT, Clinical, HEMA, and Compliance to maximize impact.
  • Anticipate and act on trends in healthcare data and AI. Guide the organization's evolution toward scalable, future-ready capabilities.

Organizational Leadership & Operational Excellence :

  • Lead a multidisciplinary team, setting vision, building capabilities, and ensuring analyst excellence.
  • Ensure resources are prioritized toward high-value data and analytics use cases with measurable business outcomes.
  • Ensure analytics initiatives are executed with urgency, accountability, and measurable impact.
  • Optimize resources and processes to deliver consistent, timely, and scalable results.
  • Create a culture of inclusion, accountability, and innovation that attracts and develops top talent for an AI-first world.

    • Data & AI Foundations :

  • Oversee expansion of the cardiology marketing data platform to enable pan-cardiology impact.
  • Ensure governance, documentation, and data democratization that support self-service insights and cross-functional access.
  • Establish testing and measurement frameworks (e.g., A / B and holdout designs) that strengthen evidence-based decision-making.
  • Champion adoption of AI / ML-driven marketing to enhance personalization, targeting, and resource optimization.
  • Drive alignment and investment in foundational data assets, ensuring scalability and compliance in regulated environments.

    • Required qualifications :

  • Bachelor's degree in a STEM, Business, Finance or related field.
  • 8+ years of progressive experience in data and analytics, including 3+ years in a leadership role.
  • Demonstrated ability to manage cross-functional initiatives with commercial stakeholders in healthcare or regulated industries.
  • Experience building and leading high-performing teams, including hiring, development, and performance management.
  • Proven success delivering enterprise-scale analytics and data products.
  • Experience guiding the development of AI / ML use cases in commercial or healthcare settings.
  • Strong understanding of marketing technology ecosystems and their integration with analytics platforms.
  • Strong knowledge of data governance, compliance, privacy, SOX and HIPAA standards.

    • Preferred qualifications :

  • Prior experience in the Medical Device or related healthcare industries.
  • Experience directing initiatives that leverage healthcare data (e.g., claims, EHR, prescription drug data) to generate insights.
  • Familiarity with cloud-based data platforms (e.g., Snowflake, BigQuery).
  • Familiarity with data visualization in Tableau or similar tools.
  • Experience using SQL and Python for data and analytics use cases.
  • Experience using LLMs for structured data use cases.

    • Work Mode : At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office in Maple Grove, Minnesota at least three days per week. Relocation assistance is not available for this position. Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

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    Director Marketing • Maple Grove, MN, US

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