Talent.com
Regional Marketing & PR Manager

Regional Marketing & PR Manager

NewlabDetroit, MI, US
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Regional Marketing & PR Manager

Newlab is seeking a seasoned and entrepreneurial Marketing and PR Manager to lead regional marketing and communications in Detroit and elevate visibility for our programs, partnerships, and community. This role is ideal for a self-starter who thrives on building brand awareness, engaging diverse audiences, and executing campaigns that create real impact.

As the senior marketing lead on the ground, you will drive Newlab Detroit's brand presence, oversee local storytelling and event marketing, and build trusted relationships with media, partners, and community stakeholders. You'll also serve as a key bridge to our global marketing and content teams, ensuring Detroit is positioned within the broader Newlab brand. This is a high-visibility role with significant opportunity to influence both regional impact and global perception. This is an in-person role in Detroit.

Key Responsibilities

Regional Marketing & Brand Leadership

  • Develop and execute a comprehensive regional marketing and PR strategy that amplifies Newlab Detroit's unique strengths and aligns with global brand priorities.
  • Act as the senior marketing voice in Detroit, advising leadership, shaping narratives, and ensuring brand consistency across all touchpoints.
  • Identify opportunities to expand visibility of Newlab Detroit through strategic partnerships, thought leadership, and high-profile activations.

Media Relations & PR

  • Cultivate and manage relationships with local and regional media.
  • Proactively pitch Newlab Detroit stories to secure earned media.
  • Draft press releases, media alerts, talking points, and briefing materials; prepare local spokespeople for media opportunities.
  • Track and analyze media coverage, providing insights and reporting back to leadership.

    • Collaboration with Global Marketing

  • Partner with global marketing and content teams to ensure alignment on messaging, cadence, and campaign execution.
  • Source, produce, and coordinate local stories across owned channels (blog, social, newsletters) in partnership with the global marketing team.
  • Ensure timely delivery of assets, content, and reporting in collaboration with the global team.

    • Events & Community Engagement

  • Partner with Newlab Detroit and Michigan Central teams on regional events and activations, ensuring events deliver brand and partnership impact.
  • Drive strategies to attract startups, foster community engagement, and strengthen partner relationships.

    • Qualifications

  • 7+ years of experience in public relations, marketing, and / or brand leadership, with proven success driving visibility for organizations, programs, or campaigns.
  • Demonstrated ability to lead marketing strategy while executing hands-on projects in a fast-paced, entrepreneurial environment.
  • Strong track record of building and maintaining relationships with media, partners, and community stakeholders.
  • Excellent writing, communication, and presentation skills, with ability to adapt messaging for diverse audiences.
  • Experience leading events and activations that deliver strategic impact.
  • Established network of media contacts in Detroit and / or the broader Midwest region.
  • High level of independence, accountability, and judgment.

    • Preferred Skills (Nice to Have)

  • Experience working with or within startup ecosystems, innovation hubs, or technology sectors.
  • Familiarity with marketing tools and platforms (e.g., HubSpot, Airtable, Google Analytics, Canva).
  • Ability to position organizations for visibility with investor, corporate, and public sector audiences.

    • Compensation

  • $90,000-130,000
  • Comprehensive benefits
  • Eligible for bonus program
    • serp_jobs.job_alerts.create_a_job

    Regional Marketing Manager • Detroit, MI, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Interactive Marketing Manager

    Interactive Marketing Manager

    Village GreenSouthfield, MI, US
    serp_jobs.job_card.full_time
    The Interactive Marketing Manager at GREENWORKS Studio plays a pivotal role in managing the digital experience of prospects and residents across Village Green communities.This includes leading repu...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Development Marketing Manager

    Development Marketing Manager

    Alliance Franchise BrandsPlymouth, MI, US
    serp_jobs.job_card.full_time
    Development Marketing Manager is responsible for creating and executing marketing strategies aimed at attracting and acquiring new Franchise Members and owners of existing print and sign businesses...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Fleet Business Relations Government Key Account Manager

    Fleet Business Relations Government Key Account Manager

    StellantisAuburn Hills, MI, US
    serp_jobs.job_card.full_time
    Fleet Business Relations Government Key Account Manager.Fleet Business Relations Government Key Account Manager.serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Performance Marketing Manager, Conversion Rate Optimization

    Performance Marketing Manager, Conversion Rate Optimization

    Rocket CompaniesDetroit, MI, US
    serp_jobs.job_card.full_time
    Performance Marketing Manager Specializing In Conversion Rate Optimization.As a Performance Marketing Manager specializing in Conversion Rate Optimization (CRO), you'll drive digital growth by enha...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Growth Marketing Manager

    Growth Marketing Manager

    Ilitch CompaniesDetroit, MI, US
    serp_jobs.job_card.full_time
    The Growth Marketing Manager is responsible for developing and executing strategies that drive customer acquisition, ticket sales, and overall revenue growth for the Detroit Tigers and Detroit Red ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Retention Marketing Manager

    Retention Marketing Manager

    MediabistroDetroit, MI, United States
    serp_jobs.job_card.full_time
    About Shinola : At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved. Our thoughtful craftsmanship, timeless design, and spirited stories...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Marketing and Research Analyst

    Marketing and Research Analyst

    Lippincott Real Estate AdvisorsBirmingham, MI, US
    serp_jobs.job_card.full_time
    Lippincott Real Estate Advisors is looking for a self-driven and energetic Marketing and Research Analyst to join our team. This hybrid role combines a mix of creative, organizational, and analytica...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Ram Commercial Marketing Manager

    Ram Commercial Marketing Manager

    StellantisAuburn Hills, MI, US
    serp_jobs.job_card.full_time
    Ram Commercial Marketing Manager.Ram Commercial Marketing Manager.This is the main content of the job post.The job title and description are provided above. No additional information such as job det...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Marketing Strategy Manager

    Marketing Strategy Manager

    StellantisAuburn Hills, MI, US
    serp_jobs.job_card.full_time
    This is the cleaned and formatted content of the job post, focusing on the main job title and description without any additional metadata, links, buttons, or extraneous details.The content is prese...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Regional Marketing Manager

    Regional Marketing Manager

    KMG PrestigeDetroit, MI, US
    serp_jobs.job_card.full_time
    Are you looking for a career with a premier property management company? Do you want to be part of a team that was rated as one of the top 100 workplaces to be a part of by the Detroit Free Press, ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Small Business Sales Marketing & Communications Manager

    Small Business Sales Marketing & Communications Manager

    StellantisAuburn Hills, MI, US
    serp_jobs.job_card.full_time
    Small Business Sales Marketing & Communications Manager.This position is focused on driving sales for small businesses through effective marketing and communication strategies.The role requires a ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Manager, Marketing

    Manager, Marketing

    MediabistroDearborn, MI, United States
    serp_jobs.job_card.full_time
    Under general supervision the Manager of Marketing will lead marketing efforts for the organization.This role involves a blend of strategic planning, team leadership, market research, and creative ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Manager

    Marketing Manager

    Singh ManagementRochester Hills, MI, US
    serp_jobs.job_card.full_time
    The Marketing Manager is the first impression our residents and their families have with Waltonwood.Listening to customers’ needs and matching those needs with information about our community...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Partnership Marketing ManagerDetroit, MI 48226

    Partnership Marketing ManagerDetroit, MI 48226

    Detroit LionsDetroit, MI, US
    serp_jobs.job_card.full_time
    The Partnership Marketing Account Manager plays a critical role on the Partnership Marketing and broader Corporate Partnerships team. The role is responsible for executing contractual obligations, l...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Manager, Partnership Marketing - Naming RightsNewDetroit, MI 48226

    Senior Manager, Partnership Marketing - Naming RightsNewDetroit, MI 48226

    Detroit LionsDetroit, MI, US
    serp_jobs.job_card.full_time
    Senior Manager, Partnership Marketing - Naming Rights.The Senior Manager, Partnership Marketing Naming Rights will be the centerpiece for naming rights digital and social communications and be cha...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Manager, Marketing

    Manager, Marketing

    ACCESSDearborn, MI, US
    serp_jobs.job_card.full_time
    Under general supervision the Manager of Marketing will lead marketing efforts for the organization.This role involves a blend of strategic planning, team leadership, market research, and creative ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing

    Marketing

    TradeJobsWorkforce48308 Rochester, MI, US
    serp_jobs.job_card.full_time
    Essential Duties and Responsibilities Collaborate with Finance, Sales and Operations departments to forecast product revenues Develop and implement marketing plans for new and existing products Ma...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Science Manager Detroit, MI 48226

    Marketing Science Manager Detroit, MI 48226

    Detroit LionsDetroit, MI, US
    serp_jobs.job_card.full_time
    The Marketing Science Manager position is responsible for overseeing all marketing automation and segmentation activities encompassing email marketing, SMS texting, campaign development, fan segmen...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30