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Direct Marketing Coordinator, External Relations

Direct Marketing Coordinator, External Relations

Harvard UniversityBoston, MA, US
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Direct Marketing Coordinator

The HBS Alumni Marketing and Communications team (AM&C) is seeking a Direct Marketing Coordinator. The Direct Marketing Coordinator will be responsible for the following :

  • Build trust and collaboration by being present on-site and engaging directly with colleagues and various constituents.

Database and Information Management (60%) :

  • In conjunction with the Associate Director, Development Communications, is responsible for pulling, manipulation, and uploading appeals data files; helps monitor current events, HBS systems and Salesforce Marketing Cloud for list exclusions or potential list exclusions.
  • Primary person responsible for preparing, testing, and uploading data uploads / mass updates for each appeal (print and email). Also responsible for creating, maintaining, and tracking appeal codes, PURLS, other giving URLs, and print scanlines; and, in conjunction with the associate director, ensures accurate use across digital media.

    • Email Fundraising Marketing (30%) :

  • Independently execute email appeal and ask strategy including list building and segmentation; email building and testing; tracking and assessing results; and creating test mechanisms to gather data to inform future strategy, segmentation, and direction.
  • Coordinates with the AAM&C digital team on send dates and times and guides other teams on the correct usage of appeal codes and giving forms.
  • Maintains co-oversight of the marketing email account and replies to, forwards, or elevates responses to appropriate staff when necessary.

    • Other (10%) :

  • Acts as the primary administrative support for the Direct Marketing team's Workfront instance, ensuring consistency, accuracy, timely updates, and organization of all direct marketing fundraising projects.
  • Cultivates favorable working relationships and works closely with colleagues across departments to support and integrate direct marketing and development communications.
  • Serves as the main point of contact for various staff regarding day-to-day appeal execution questions.
  • Manages assets and inventory for the Direct Marketing team, including maintaining samples library on Sharepoint. Review signatures for letters and maintain a library, including cleaning up signatures for printing.
  • Help proofread appeals letters Initiate letterhead review process with team for reunion appeals and maintain accurate and up-to-date versions for each class.
  • This role is responsible for other duties as assigned.

    • Basic Qualifications :

  • High School Diploma, GED, or equivalent is required.
  • Education beyond high school may count toward experience.
  • 5+ years of experience in administrative support role(s) is required.
  • Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience.

    • Preferred / Additional Qualifications :

  • Experienced in assisting with project management, including the ability to support work involving multiple stakeholders from various departments.
  • Excellent written and verbal communication skills, superb attention to detail, and the ability to multi-task and balance priorities with ease.
  • Knowledge of annual giving and experience with direct marketing (mail and email) strategy, execution, and analytics.
  • Familiarity with alumni database platforms, Workfront, and Adobe Suite

    • Standard Hours / Schedule : This is a 40 hours / week, overtime eligible position.

    Compensation Range / Rate (including Shift Differential if applicable) : $77,750 - $82,750

    Visa Sponsorship Information : Harvard University is unable to provide visa sponsorship for this position

    Pre-Employment Screening : Identity

    Other Information :

  • This is a hybrid position which we consider to be a combination of remote and onsite work at our Boston, MA based campus. HBS expects all staff to be onsite a minimum of 3 days per week and departments provide onsite coverage Monday Friday. Specific hours and days onsite will be determined by business needs and are subject to change with appropriate advanced notice.
  • We may conduct candidate interviews virtually (phone and / or via Zoom) and / or in-person for this role.
  • A cover letter is required to be considered for this opportunity.

    • Work Format Details :

    This is a position that is based at a Harvard campus location with some remote work options available. Additional details will be discussed during the interview process. All remote work must be performed within one of the Harvard Registered Payroll States, which currently includes Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, Vermont, Georgia, Illinois, Maryland, New Jersey, New York, Virginia, Washington, and California (CA for exempt positions only). Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

    Salary Grade and Ranges :

    This position is salary grade level 055. Please visit Harvard's Salary Ranges to view the corresponding salary range and related information.

    Benefits :

    Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Because here, you are what matters. Our benefits include, but are not limited to :

  • Generous paid time off including parental leave
  • Medical, dental, and vision health insurance coverage starting on day one
  • Retirement plans with university contributions
  • Wellbeing and mental health resources
  • Support for families and caregivers
  • Professional development opportunities including tuition assistance and reimbursement
  • Commuter benefits, discounts and campus perks

    • Learn more about these and additional benefits on our Benefits & Wellbeing Page.

    EEO / Non-Discrimination Commitment Statement :

    Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvard's academic purposes.

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