Marketing Performance Analyst
VirtualVocationsNewark, New Jersey, United Statesjob_description.job_card.30_days_ago
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A company is looking for a Marketing Performance Analyst to enhance the effectiveness of their marketing activities through performance metrics analysis.
Key Responsibilities
Build and maintain comprehensive marketing performance dashboards using tools like Tableau or Power BI
Analyze marketing funnel performance to identify bottlenecks and provide data-backed recommendations
Evaluate campaign and channel effectiveness, aligning insights with business goals
Required Qualifications
2+ years of experience in marketing analytics, marketing operations, or business intelligence, preferably in a B2B SaaS environment
Strong analytical skills with expertise in data analysis tools such as Excel, SQL, Tableau, or Power BI
Demonstrated ability to translate complex data into actionable insights
Experience with marketing attribution and ROI measurement
Familiarity with forecasting and planning processes using historical data and predictive analytics
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Performance Analyst • Newark, New Jersey, United States
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