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Ad Tech & Automations Specialist
Ad Tech & Automations SpecialistRedTag, LLC • Louisville, KY, US
Ad Tech & Automations Specialist

Ad Tech & Automations Specialist

RedTag, LLC • Louisville, KY, US
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At RedTag, we leave ordinary behind. As a creative advertising agency driven by discovery, integrity, and purpose, we build boundary-breaking marketing strategies that elevate brands and accelerate growth. We seek ambitious, innovative, and highly technical team members who thrive on solving complex problems and scaling intelligent automation for real-world impact.

Position Overview

We are looking for a highly technical, detail-obsessed Ad Tech & Automations Specialist to join our digital operations team. This role is ideal for someone with deep expertise in marketing automation data integration , and advanced tracking setups across multiple platforms. You will architect scalable automation flows, configure sophisticated ad tech infrastructure, and enable the team to make smarter, faster, data-backed decisions.

Key Responsibilities

Marketing Automation & CRM Flows

  • Design, implement, and optimize cross-channel automation workflows (e.g., abandoned cart, post-purchase, win-back) using platforms like Klaviyo ActiveCampaign Customer.io , or similar.
  • Design, implement, and optimize workflow automations using platforms like Zapier and Make.com.
  • Build and test dynamic content personalization frameworks and segmentation logic for email, SMS, and web experiences.
  • Work with creative and media teams to trigger campaigns based on behavioral, transactional, and predictive data.

Ad Tech & Tag Management

  • Own the setup and maintenance of pixels tags , and conversion tracking across paid media platforms (Meta, Google Ads, TikTok, etc.) using Google Tag Manager and other tools.
  • Ensure clean, reliable data flow between front-end sites, ad platforms, CRMs, and analytics dashboards.
  • Collaborate with developers to deploy custom tracking scripts and event-based triggers.
  • Implement and monitor first-party data tracking strategies in preparation for a cookieless future.
  • Assist in developing and managing data pipelines between marketing systems, data warehouses (e.g., BigQuery), and visualization tools (e.g., Looker, GA4).
  • Support attribution modeling and lead scoring initiatives through close integration with CRM and ad platforms.

    • Cross-Team Enablement

  • Partner with Media Buyers, Creative Strategists, and Account Managers to understand campaign goals and provide automation / tracking recommendations.
  • Maintain comprehensive documentation of tracking and automation systems.

    • Proactively identify opportunities to streamline processes, improve targeting accuracy, and reduce manual campaign setup time.

    Qualifications

    Must-Haves

  • 5+ years of experience in a technical marketing, marketing ops, or ad tech role.
  • Expertise in Klaviyo ActiveCampaign, Hubspot, Salesforce or similar marketing automation tools.
  • Proficiency with Google Tag Manager GA4 , and major ad platform tracking setups.
  • Strong understanding of event-based tracking custom pixel setups , and data layer design
  • Analytical mindset with the ability to troubleshoot and QA complex data flows.

    • Bonus Points For

  • Experience with server-side tracking CDPs , or data warehouse integrations
  • Knowledge of eCommerce platforms like Shopify, BigCommerce, or Magento.
  • Exposure to SQL or scripting languages used in ETL workflows.
  • Certifications in platforms such as Klaviyo, Google Analytics, or Meta Blueprint.

    • Why Join RedTag?

  • Opportunities to lead and innovate in a fast-growing agency
  • Work with top-tier clients across diverse industries
  • Collaborative, creative team culture

    • Contact us

    The RedTag family is a constellation of brave storytellers and innovators. We shape industries. We transform brands. We discover infinite potential in everyday spaces.

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