Director, Marketing Strategy and InsightsAtlanta, Georgia, United States

Director, Marketing Strategy And Insights

Reporting to the Senior Vice President of Marketing and Customer Experience, we're looking for a strategic marketing leader who can bring structure, insight, and innovation to the way we acquire, engage, and retain customers. The Director of Marketing Strategy & Insights is responsible for translating business goals into scalable marketing strategies. This individual will lead four key areas : Performance Marketing, Lifecycle & Email, Product Management, and Marketing Operations with a focus on data-driven decision-making, MarTech innovation, and revenue growth.

The right candidate will be equal parts strategist, operator, and analyst. They should bring deep experience in building integrated marketing systems and programs, managing high-performing teams, and using analytics to optimize customer journeys and improve marketing ROI.

This role is perfect for someone who thrives at the intersection of marketing, product, and technology and believes that insights are the engine behind smarter strategy, stronger execution, and sustained growth. They're motivated by uncovering what the data reveals, asking better questions, and turning those answers into action.

Marketing Strategy & Performance

• Own the development, execution and continuous optimization of customer acquisition strategy and lifecycle across multiple channels, driving new customer growth and market share expansion through integrated omnichannel approach
• Develop and execute comprehensive acquisition strategies across paid search, SEO, paid social, internet listing services to meet customer acquisition and revenue targets
• Own acquisition marketing budget and analyze channel performance metrics and customer acquisition costs, optimizing budget allocation for maximum ROI
• Partner with leaders across marketing, product, analytics, and operations to align marketing strategies to business goals, revenue targets, and customer experience initiatives.
• Identify performance opportunities, forecast impact, and communicate marketing's contribution to growth using a strong command of KPIs like CAC, CLV, Campaign ROI, CPL, ROAS, etc.

Insights & Analytics

Marketing Technology & Innovation

Team Leadership & Cross-Functional Collaboration

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Working Conditions

Required Education and Experience

Preferred Education and Experience

Technical Expertise

Required Skills

Work Styles & Behaviors

FirstKey Homes is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information or any other legally protected classification or status.