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Abe is hiring : Social Media Advertising Strategist (Remote US) in Salt Lake City

Abe is hiring : Social Media Advertising Strategist (Remote US) in Salt Lake City

MediabistroSalt Lake City, UT, United States
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Social Media Advertising Strategist (Remote US)

Base pay range : $70,000.00 / yr - $80,000.00 / yr

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you\'re ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We\'re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

The Social Media Advertising Strategist (Internal Title : Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

  • Oversee and lead a collection of Social Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns
  • Understand client positioning and unique value propositions
  • Confirm lead routing is accurate within a CRM
  • Responsible for personal productivity and utilization
  • Work with the Associate Director to ensure internal and client goals are achieved
  • Understand the value of Programmatic campaigns
  • Drive cross-sells, upsells and referrals via client relationships and professional network
  • Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

  • 2+ years experience working at a performance / digital marketing agency, with hands-on experience supporting B2B clients
  • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
  • Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
  • Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
  • Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
  • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
  • Ability to drive results and measure via OCT
  • Experience with audience segmentation by tier, job title, etc.
  • Proven and measurable success with mid-market or enterprise accounts
  • Ability to translate and articulate strategy and tell stories with data
  • Problem solver with a competitive and curious mindset
  • Live on the cutting edge of the industry, always looking for opportunities to grow and share
  • Ability to organize, prioritize and manage multiple projects simultaneously
  • Quality-obsessed and dedicated to authentic advertising
  • Willingness to travel to visit clients approximately once per year, per client or as needed
  • What Success Looks Like

  • Embodies our core values in every interaction
  • Effectively manages approximately five mid-tier and enterprise accounts
  • Meets and exceeds department KPIs such as client growth and goal attainment (core KPIs : client NSMs and Client Satisfaction scores)
  • Builds client trust and relationships to create consistent renewals
  • Cross-sell services that align with client goals and objectives
  • Clearly communicates results with client points of contact and executives
  • Exhibits exceptional decision making for strategic direction of accounts
  • Benefits

  • Base salary range is $70,000 - $80,000 USD with potential for bonus eligibility. This range is an estimate and may vary based on compensation practices, skills, and experience.
  • Medical, dental, vision, disability, and life insurance coverage for you and your family
  • Employer-paid plan for you and partial employer contribution for dependents
  • Benefits to Support the Whole Person :
  • Mental health : Access to certified therapists through Spring Health, Headspace membership
  • Physical health : Physical therapy through Omada, fertility support, virtual workouts, One Medical membership
  • Time Off : Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
  • Financial : Traditional and Roth 401(k) with a 3% company match
  • Bonus : Annual bonus based on tenure
  • Work Environment Requirements

    As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. For some positions, global opportunities may be available where we have established businesses. All global locations require work authorization and residence in that country.

    This role may operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need a laptop (PC or Mac), internet access, and a professional background. Reasonable accommodations may be made for applicants with disabilities. If you require accommodations, contact careers@directiveconsulting.com.

    Additional Information

    At Abe, one of our core values is People First. We are committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

    Common job attributes

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing and Sales
  • Industries : Advertising Services
  • We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

    Location and Additional Listings

    Account Strategist, LinkedIn Advertising (Remote US) — Salt Lake City, UT — $70,000 - $80,000

    Senior Social Media Advertising Strategist (Remote US) — Salt Lake City, UT — $85,000 - $95,000

    Senior Paid Social Strategist (Remote US) — Salt Lake City, UT — $85,000 - $95,000

    Senior Account Strategist, LinkedIn Advertising (Remote US) — Salt Lake City, UT — $85,000 - $95,000

    Salt Lake City Metropolitan Area — $145,000 - $192,500

    Salt Lake City Metropolitan Area — $242,500 - $325,000

    Salt Lake City, UT — $70,000 - $80,000

    Salt Lake City, UT — $70,000 - $80,000

    Salt Lake City, UT — $70,000 - $80,000

    Salt Lake City, UT — $85,000 - $95,000

    We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

    #J-18808-Ljbffr

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    Is Media Advertising • Salt Lake City, UT, United States

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