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Director of Store Experience & Visual Merchandising

Director of Store Experience & Visual Merchandising

THE PAPER STOREActon, MA, US
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Job Description

Job Description

Director of Store Experience & Visual Merchandising

TPS Group Holdings, a family of brands including The Paper Store, Uncharted and Gifts & More, is all about transforming daily routines into joyful escapes that inspire and surprise.

Why Join TPS?

  • Lead the creative vision for a brand that values design, storytelling, and customer connection.
  • Work with passionate teams in a culture that supports innovation and agility.
  • Make a tangible impact on how customers experience our brand in stores.

Position Summary

We are looking for a highly creative and strategic Director of Store Experience and Merchandising to lead the concepting, design, and execution of our in-store visual merchandising and retail environments. This role is responsible for shaping the customer journey through compelling storytelling, innovative fixture design, and elevated brand presentation across all store formats.

You’ll ultimately be responsible for the creative vision for how our brand comes to life in physical spaces, while balancing operational realities, collaborating cross-functionally, and driving measurable impact.

Responsiblies :

  • Be a TPS brand ambassador, championing our visual identity and customer experience.
  • Own the creative concepting and design of visual merchandising strategies, including customer journey mapping, storytelling, and fixture development.
  • Lead cross-functional collaboration with store design, merchandising, marketing, and operations to ensure brand consistency and innovation.
  • Translate brand strategy into immersive retail environments that inspire and engage.
  • Manage timelines, budgets, and execution standards to bring creative concepts to life.
  • Guide field visual execution and provide coaching to ensure consistency and excellence.
  • Collaborate with senior leaders to influence merchandising direction and support business goals.
  • Use data and KPIs to evaluate and optimize visual strategies for customer engagement and sales.
  • Act as a key liaison between store teams and corporate functions to align creative vision with execution.
  • Conduct regular store visits to lead hands-on involvement in concept testing, rollouts, and training.

    • What You Bring

  • 5+ years of experience in visual merchandising, store design, or retail fixture development.
  • Proven success leading creative concepting and execution across multiple store formats.
  • Experience managing large-scale initiatives such as store rollouts, remodels, and new concept development.
  • Strong understanding of in-store execution, visual merchandising standards, and field operations.
  • Skilled in interpreting design specs, evaluating materials, and collaborating with vendors.
  • Demonstrated ability to influence senior leadership and cross-functional teams.
  • Strong problem-solving, communication, and presentation skills.
  • Experience using KPIs and performance data to inform design decisions.
  • Background in specialty retail, lifestyle brands, or fast-growing multi-store environments.
  • Experience with regional or global brands and adapting visual strategies.
  • Corporate merchandising or buying experience is a strong plus.
  • Willingness to travel (~40%) and work onsite in Acton, MA at least 3 days / week.
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    Visual Merchandising Director • Acton, MA, US

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