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Product Marketing Manager

Product Marketing Manager

VirtualVocationsCharlotte, North Carolina, United States
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A company is looking for a Product Marketing Manager to lead the development and execution of marketing strategies for their consumer vertical portfolio.

Key Responsibilities

Conduct market research and develop buyer personas to inform marketing strategies

Develop product messaging and value propositions, translating technical features into customer-friendly benefits

Plan and execute go-to-market strategies, creating sales training and marketing deliverables for product launches

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field

5+ years of experience in product marketing, preferably in insurance or financial services

Proven ability to create compelling messaging for diverse audiences

Experience with go-to-market strategies and product launches

Analytical mindset with experience in data analysis for marketing insights

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Product Marketing Manager • Charlotte, North Carolina, United States

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