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Senior Marketing Operations Manager

Senior Marketing Operations Manager

VirtualVocationsGrand Rapids, Michigan, United States
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A company is looking for a Senior Manager, Marketing Operations & Analytics.

Key Responsibilities

Build and manage campaign tracking frameworks for accurate lead flow and attribution

Develop and deliver dashboards and reports on marketing performance and ROI

Oversee marketing automation platforms and drive automation strategies for lead flow improvement

Required Qualifications

8-10 years of experience in marketing operations, analytics, or related roles

Hands-on experience with marketing automation tools such as HubSpot, Marketo, or Salesforce

Strong background in campaign attribution and performance reporting

Expertise in marketing technology and data-driven decision-making

Experience in telecom, broadband, or high-volume customer acquisition industries is a plus

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Senior Marketing Manager • Grand Rapids, Michigan, United States

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