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Senior Marketing Manager, AI

Senior Marketing Manager, AI

VirtualVocationsGrand Rapids, Michigan, United States
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A company is looking for a Senior Segment Marketing Manager, AI.

Key Responsibilities

Own messaging and positioning for the Core and Admin segment, creating differentiated messaging that addresses user needs

Understand the competitive landscape to influence pricing, packaging strategy, and product roadmap

Lead product launches by defining messaging, assets, and launch strategies to drive user growth

Required Qualifications

SaaS experience is required, with familiarity in SaaS metrics and product-led growth models

7+ years in product marketing, with experience in integrated campaigns for technical audiences

Experience marketing to R&D teams, understanding their workflows and priorities

Strong research skills for conducting quantitative and qualitative analysis

Exceptional project and stakeholder management skills for leading cross-functional initiatives

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Senior Marketing Manager • Grand Rapids, Michigan, United States

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