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Senior Manager, Paid Search

Senior Manager, Paid Search

VirtualVocationsGrand Rapids, Michigan, United States
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A company is looking for a Senior Manager, Paid Search & App (Remote).

Key Responsibilities

Oversee client accounts and guide overall app account strategy, executing campaign builds and optimizations

Lead client meetings and conduct app strategy audits, providing insights and recommendations for performance improvements

Manage agency vendor relationships and contribute to thought leadership on app strategy and market research

Required Qualifications

At least 3 years of experience in acquisition marketing and / or paid performance media

Experience leading app strategy across Meta, Google App, and Apple Search Ads

Comfortable working in an agile environment and managing multiple workstreams

Knowledge of mobile measurement partners and SDKs

Experience with app intelligence and conducting app market research is a plus

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Manager Paid Search • Grand Rapids, Michigan, United States

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