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Digital Paid Media Specialist

Digital Paid Media Specialist

VirtualVocationsGrand Rapids, Michigan, United States
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A company is looking for a Paid Media Specialist to lead paid media execution across various channels.

Key Responsibilities

Manage and optimize ad campaigns on Meta and LinkedIn, including creative testing and performance analysis

Act as primary contact for agency media management, overseeing strategy and ensuring alignment with business goals

Collaborate with teams to explore AI-driven media workflows and monitor channel performance for actionable insights

Required Qualifications

5+ years of experience managing paid social / digital ad campaigns, preferably in B2B SaaS or enterprise tech

Deep familiarity with Meta Ads Manager, LinkedIn Campaign Manager, and Demand-Side Platforms

Proven success managing multi-channel paid media programs with multi-million-dollar budgets

Strong understanding of the marketing funnel and digital conversion optimization

Advanced analytical skills; proficient in Excel / Google Sheets and Google Analytics

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Paid Media Specialist • Grand Rapids, Michigan, United States

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