Growth & Lifecycle Marketing Manager

Overview

Location : Remote (U.S. based candidates only). Reporting to : Sr. Digital Marketing Manager. Employment Type : Full-time.

About This Role : We're seeking a Growth & Lifecycle Marketing Manager to own day-to-day execution of full-funnel experimentation and optimization across our core business and new Marketplace launch initiatives. This role serves as the tactical execution bridge between strategic direction and hands-on implementation, creating measurable lifts through rapid testing and optimization. Youll ensure exceptional customer experience through targeted campaigns based on customer behavior, lifecycle stage, and strategic channel management and communication quality control.

What You'll Do

CRO & Funnel Optimization : Execute continuous testing on ClickFunnels / Webflow pages, email campaigns, and in-app flows. Prioritize tests that improve click-through rates, conversion rates, and customer acquisition cost efficiency. Maintain an ongoing optimization loop to maximize funnel performance.

Ad Creative & Copy Testing : Partner with and provide guidance to our paid advertising agency. Develop and test alternative copy angles and creative briefs when performance needs improvement. Project manage current tests in coordination with our creative team.

Marketplace Go-to-Market Execution : Supply sideCreate campaigns and flows to onboard Chief Revenue Officers (CROs). Demand sideExecute affiliate acquisition and enablement programs. Adoption programsBuild lifecycle email sequences that drive activation and multi-product adoption.

Analytics & Performance Tracking : Ensure complete and accurate tracking across HubSpot, Google Analytics, and WickedReports. Instrument experiments end-to-end and provide weekly performance reports. Identify next testing opportunities based on data insights.

SEO & Content Experiments : Brief and launch targeted pages and experiments supporting Marketplace and core business acquisition. Coordinate with content and SEO resources on templated pages and content initiatives.

Agency & Vendor Management : Translate strategic plans into actionable briefs for external partners. Hold partners accountable to performance targets. Ensure messaging and brand consistency across all channels.

Team Leadership : Mentor and direct work to Marketing Specialist. Create clear playbooks and task breakdowns for web updates, automations, and data analysis. Own test hypotheses, design, and success metrics.

Success Metrics : 6+ meaningful A / B or multivariate tests per month across funnels, ads, and lifecycle campaigns. 15-25% landing page conversion rate improvement on priority funnels and 5-10% email activation lift on lifecycle sequences. Launch CRO onboarding flow and first affiliate enablement package. Manage customer lifecycle email, SMS and in-app sequences that drive activation, engagement, and retention. Complete tracking audit and implement weekly reporting dashboards.

What We're Looking For

Required Experience

3-5 years of hands-on growth marketing or performance marketing experience

Proven track record of managing and optimizing marketing funnels

Experience with marketing automation platforms (HubSpot and GoHighLevel preferred)

Proficiency in landing page builders (ClickFunnels, Webflow)

Strong analytical skills with experience in Google Analytics and marketing attribution

Direct response copywriting capabilities

Experience managing external agencies and vendors

Preferred Qualifications

SaaS or B2B marketing experience

Experience with affiliate marketing programs

SEO knowledge and content marketing experience

Familiarity with Zapier and marketing automation workflows

Experience in marketplace or multi-sided platform environments

Personal Attributes

Self-starter who can operate independently

Detail-oriented with strong project management skills

Data-driven decision maker

Excellent written and verbal communication

Ability to work in a fast-paced, testing-focused environment

Compensation & Benefits

Salary Range : $70,000 - $85,000 USD annually

Benefits Package Includes :

Medical insurance with employer contribution, optional dental, and vision insurance

401(k) retirement plan

Flexible PTO policy

Professional development opportunities

Remote work setup stipend

Collaborative, results-driven team culture

Equal Opportunity Employment

We are an equal opportunity employer committed to creating an inclusive environment for all employees. We welcome applications from candidates of all backgrounds regardless of race, gender, age, religion, sexual orientation, disability status, or any other protected characteristic.

How to Apply

Please submit your resume along with a brief cover letter highlighting your most relevant growth and lifecycle marketing experience and measurable results you've achieved. Include any portfolio examples of successful funnel optimizations or testing programs you've managed.

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