Lifecycle Marketing Manager

Lifecycle Marketing Manager

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home dcor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!

Job Summary

The Lifecycle Marketing Manager will play a key role in executing, optimizing, and expanding our customer retention and engagement programs. This individual contributor role will focus on operational excellence across Email, SMS, Direct Mail, and Paid Media retargeting channelsdriving measurable impact on channel-level performance, list growth, repeat customer rate, and LTR.

You will own the day-to-day management of flow / automated lifecycle programs, including optimization and maintenance, audience segmentation and targeting, and personalization initiatives across both email and SMS. You'll partner closely with the Senior Director of Lifecycle Marketing to execute the lifecycle roadmap, scale segmentation strategy, and reduce reliance on external agencies. Lastly, you will be our go-to source for Klaviyo expertise.

This is a hands-on, individual contributor role perfect for someone who loves building, optimizing, and analyzing lifecycle programsand is ready to take ownership of high-impact initiatives that directly drive revenue.

What You'll Do

• Manage, optimize, and maintain automated Email and SMS flows in Klaviyo and Postscript, using advanced branching and conditional logic, global segmentation with nuanced suppression rules, and dynamic customization through Klaviyo Liquid.
• Own the strategy, segmentation, and execution of Direct Mail and Paid Media retargeting programs to support lifecycle goals.
• Build and refine segmentation strategies to deliver highly personalized, relevant messaging and content across all lifecycle channels.
• Partner with Brand, Creative, and Paid Media teams to align content, timing, and messaging across the customer journey. Support rebuilding automations that better tell our brand story, reinforce trust, and showcase our value props.
• Regularly analyze and report on performance metricsusing insights to drive optimization, inform strategic decisions, and identify new lifecycle opportunities.
• Plan and execute A / B tests and experiments to increase conversion, engagement, channel-level revenue, repeat orders, and LTR.
• Act as the internal Klaviyo subject matter expert, bringing more execution in-house and reducing reliance on external agencies.

What You'll Need To Have

Required :

Preferred :

Compensation

At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.