(USA) Senior Manager, Marketing Planning And Strategy, Member Acquisition

Position Summary...

What you'll do...

Overview

This role is a critical opportunity at the intersection of strategy, performance marketing, and business growth. The Senior Manager will own the strategy development for expanding Sam’s Club’s membership base, serving as the growth lead for acquisition. Acting as the bridge between Membership, Media, Finance, and external partners, this person will design and continuously refine strategies that drive measurable member growth while ensuring new members are high-value and primed for long-term engagement.

The ideal candidate will understand that acquiring the right members is the foundation for retention, loyalty, and profitability. Success in this role means building strategies that balance immediate conversion with sustainable growth.

Responsibilities

• Translate consumer insights, market research, and competitive analysis into actionable acquisition strategies.
• Build a deep understanding of audience demographics, behavioral patterns, and the member journey to shape targeting and messaging.
• Leverage first- and third-party data to personalize experiences, optimize targeting, and attract high-value members.
• Serve as the day-to-day strategic partner between Membership, Media, Finance, and external agencies.
• Guide strategy, manage budgets, and ensure strong ROI while optimizing Member Acquisition Cost (MAC).
• Monitor performance with a test-and-learn mindset, and lead A / B tests to improve conversion rates and inform future campaigns.
• Partner cross-functionally to align acquisition strategies with broader business priorities and objectives.
• Communicate strategies, results, and recommendations clearly to senior leadership and stakeholders.

What We’re Looking For

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

For information about PTO, see

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $90,000.00-$180,000.00

Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'

experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience Masters : Business Administration

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.