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Sr Account Executive Agency- Remote

Sr Account Executive Agency- Remote

Advantage Sales and MarketingAtlanta, GA, US
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Sr Account Executive

DIRECTV FOR BUSINESS is seeking a proactive and detail-oriented Senior Account Executive to join our Commercial Marketing team. This role is ideal for a strategic marketer with strong project management skills, a passion for B2B marketing, and the ability to thrive in a fast-paced, cross-functional environment. You will lead the execution of marketing campaigns, manage agency and vendor relationships, and deliver impactful results across various commercial channels. This role is remote based.

Key Responsibilities :

  • Serve as the lead agency contact during campaign planning and execution phases, ensuring alignment across internal and external stakeholders.
  • Manage vendor and agency relationships, overseeing the execution of 57 annual trade marketing campaigns from creative development through final delivery.
  • Execute direct and indirect marketing campaigns in partnership with regional sales teams, driving measurable results and strategic alignment.
  • Oversee distributor ordering and invoicing processes to maintain operational efficiency and compliance.
  • Manage user access within marketing platforms, ensuring adherence to brand standards and system integrity.
  • Maintain critical documentation and communications within internal systems for audit readiness and accessibility.
  • Collaborate with Sales teams to enhance campaign performance and lead generation strategies.
  • Analyze market penetration data and campaign performance metrics to inform strategy and optimize marketing efforts.
  • Deliver actionable insights and reporting to both Direct and Indirect sales channels, including customer segmentation analysis.
  • Draft and distribute quarterly updates and strategic reminders to internal teams on marketing initiatives.
  • Identify innovative vehicles / vendors that meet campaign objectives and align with client and customer guidelines.

Qualifications :

  • 25 years of experience in marketing or advertising, preferably in a B2B environment.
  • Proven experience managing vendors and creative agencies with a focus on campaign strategy and execution.
  • Solid understanding of inside / outside sales processes, including field, door-to-door, and call center enablement.
  • Practical experience across diverse marketing channels including email, direct mail, social media, digital display, event, and trade marketing.
  • Demonstrated ability to manage multiple projects in a fast-paced, cross-functional environment.
  • Exceptional written and verbal communication skills with the ability to present ideas clearly and professionally.
  • Advanced proficiency in Excel for data analysis and PowerPoint for impactful presentations.
  • Highly organized, detail-oriented, and capable of working independently with minimal supervision.
  • Proactive, self-motivated, and driven to contribute meaningfully to team success.
  • Job Will Remain Open Until Filled

    Responsibilities

    The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

    Essential Job Duties and Responsibilities

    Job Duty Personal Accountability

    Develop and own assigned relationships that build a trust-based partnership with client teams, agency partners and third-party vendors. Demonstrate working knowledge of consumer / shopper marketing landscapes and the clients own industry to develop new business opportunities and potential revenue streams within existing client. Design and lead proposal and program development presentations with support and guidance from Director. Supervise and / or directly manage program execution, budgets, tracking, and post promotional reporting in accordance with company systems and processes. Contribute to recruiting, hiring, training, and development of direct reports with support of Director. Other related duties as assigned

    Cross-Functional Accountability

    Partner with Planning team members to develop category, channel, customer and competitive brand marketplace insights, identify most value consumer targets, communication strategy, innovation opportunities, promotion program objectives, strategies and tactical recommendations for programs, leveraging key consumer / shopper insights that drive purchase behavior change. When relevant, demonstrate thought leadership, channel expertise and strategic integration with client agency partners. Communicate and interact effectively with internal teams for all departments and / or clients to deliver timely client decisions and approvals. Identify cross-company Marketing Svs revenue-driving opportunities. Successfully manage and develop Agency cross-functional team members. Other related duties as assigned

    Supervisory Responsibilities

    Direct Reports

  • Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources
  • Indirect Reports

  • May delegate work of others and provide guidance, direction and mentoring to indirect reports
  • Travel and / or Driving Requirements

  • Travel and Driving are not essential duties or functions of this job
  • Minimum Qualifications

    Education Level : (Required) : Bachelor's Degree or equivalent experience

    Field of Study / Area of Experience : 2-4 years of experience in the role of leader / manager in agency, brand management and / or media production preferred

    5+ years of experience in consumer product, brand management, media or agency experience preferred

    Skills, Knowledge and Abilities

    Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines. Excellent written communication and verbal communication skills. Ability to make oral presentations. Good interpersonal skills. Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers. Strong prioritization skills. Ability to direct, lead, coach, and develop people

    Environmental & Physical Requirements

    Office / Sedentary Requirements

    Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

    Important Information

    The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

    The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law.

    As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

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