Field Marketing Manager - MSB

Marketing Manager

The Marketing Manager is part of the above property organization responsible for marketing strategies & tactics across participating hotels within a portfolio. Under the leadership of the Area Director, Field Marketing, this role partners closely with key stakeholders and internal / external partners to establish marketing strategies and verify successful execution of critical marketing tactics. Drives topline revenue by fully leveraging marketing programs at the property and market level that are integrated with the total hotel strategy. Develops and manages website updates, paid media campaigns, content audits, property merchandising and foundational tactics at the property level across all hotels within their portfolio. As part of the Marketing team, this role is fully connected into resources in their region. The Marketing Manager liaises and builds deep partnerships with their regional teams to verify all brand, local, and digital marketing efforts are effectively integrated with the selling efforts for the organization.

Education and Experience Required :

2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.

OR

4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

Core Work Activities :

Marketing and Strategy :

Develops hotel marketing strategies and, with the help of Marketing Coordinators, manages the implementation and execution of marketing tactics including, but not limited to :

Internal and external website updates, audits, copywriting, pull through property-specific messaging.

Reviews paid media campaign strategy and performance.

Audits existing online marketing opportunities on third party and local sites.

Verifies that content, photography, promotions and packages, and local links on hotel websites on Marriott.com are up to date and fully utilized by hotels across the region.

Works closely with Manager, Digital Marketing on paid media strategy & implementation.

Influences the participation in corporate, cluster and / or regional marketing programs while verifying marketing programs are pulled through at the property level across all hotels within their defined portfolio.

Maximizes the potential of established marketing vehicles within Marriott channels including but not limited to HWS, property outlet sites, etc.

Communicates and coordinates program details and status updates to all key stakeholders.

Works with Area Directors, Field Marketing and Senior Manager, Field Marketing for escalations, training / support and best practice sharing.

Works with Marketing Coordinators to manage content for all participating hotels within assigned region using systems including : EPIC, Efast, MDS Client Community, 3rd party portals.

Manages relationships and partnerships with internal and external partners, including Marriott Digital Services (MDS) via Digital Manager or Client Community.

Serves as the liaison between Property + MDS to verify all identified SEO strategies are properly executed across all participating hotels in the region.

Provides key knowledge of all Marriott brand voice and copywriting ability to accurately update and support brand voice for hotel and destination, as applicable.

Analyzes and implements key reporting to accurately capture property initiatives, tracking, budget data, etc. using project management systems.

Maintains frequent, active engagement with Area Directors of Operations to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.

Develops and presents marketing recommendations to Area Director of Marketing and Key Stakeholders based on key findings through reporting and audits.

Measures and clearly communicates with key Stakeholders successes of property campaigns and eCommerce performance using relevant tools.

Manages Marketing Coordinators, when applicable, to delegate and ensure execution of identified tactics and responsibilities.

General :

Maintains and grows business of hotels with effective marketing plans and programs.

Uses standard software applications (e.g. Excel, PowerPoint, on-line database applications, internet).

Provides strong relationship management and negotiation skills; demonstrates ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).

Possesses strong problem solving and decision-making skills.

Listens and counsels stakeholders on best approach, including what non-value add efforts to drop.

Demonstrates strong knowledge of search engines and web optimization tactics.

Possesses knowledge of leisure, group, and business transient hospitality business in defined markets, hotel sales and operations and associated challenges from the marketing perspective and food and beverage marketing trends.

Understands need time strategy as developed by Revenue Management.

Understands how to apply and leverage corporate marketing and eCommerce programs, platforms, and tools.

Completes other reasonable duties as requested by leadership.