Signet Jewelers is hiring : Remote Director, Social Influencer Marketing & Strate

Overview

Remote Director, Social Influencer Marketing & Strategic Brand Partnerships - Kay & People at Signet Jewelers.

We’re seeking a bold, culturally fluent, and strategic Director to lead the next evolution of Kay and Peoples’ social media, influencer marketing, and brand partnership efforts. This high-impact role is responsible for elevating our social presence, developing breakthrough influencer strategies, and activating strategic partnerships that drive relevance, reach, and business results. Reporting into the Senior Director of Brand Marketing, this role is a key leader on the brand marketing team and will develop and execute the vision for how Kay and Peoples show up across platforms, championing creative storytelling, cross-functional collaboration, and forward-thinking strategy. You will guide a team of high-performing marketers and collaborate closely with Agencies, Creative, Media, PR, Ecommerce, and Merchandising to ensure our brand voice is consistent, compelling, and differentiated in culture and the marketplace.

Responsibilities

• Partner with Agencies, Creative and Brand teams to ensure all storytelling ladders up to a unified brand voice and strategy across platforms
• Oversee the creation and evolution of social content strategies, calendars, and frameworks that support key campaigns, product stories, tentpole moments, and cultural opportunities
• Partner closely with PR and media teams to bridge earned, organic and paid efforts, aligning content strategies with full-funnel goals and audience segmentation
• Own influencer and creator strategy from top to bottom—managing agency partners, budget, briefing, contracts, content delivery, and performance reporting
• Develop long-term creator relationships (ambassadors) that ladder up to brand values and extend across tentpole campaigns, gifting strategies, and affiliate opportunities
• Partner with Owned Channels, PR, Creative, and Media to maximize integration of influencer content across brand campaigns, press moments, and paid plans
• Lead briefings, product selection, and order fulfillment with detailed tracking and templates for influencers and internal stakeholders
• Lead the development and execution of strategic brand activations, athlete / musician / celebrity collaborations, and sponsorships—ensuring robust social and influencer extensions that drive amplification
• Oversee contract management for talent and partnership agreements, collaborating closely with Legal and internal stakeholders to ensure timely review, compliance, and execution
• Collaborate with Creative and Cross-Functional teams to bring brand activations to life through digital storytelling and community engagement

Qualifications

Benefits & Perks

We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance

The salary range for this opportunity is $165,000 - $185,000. Base pay offered may vary depending on geographic region, internal equity, job related knowledge, skills and experience, among other factors.

Details

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