Communication and Digital Media Manager II Job at Child Care Services Associatio

Job Summary

Advance a positive image and increase visibility of Early Years’ internal and external relations, its programs and child care issues through digital and print initiatives, communications activities and media relations. This role collaborates closely with the Director of Development and Communications and DevComm Coordinator.

Duties and Responsibilities

• Treats information on Early Years clients, employees, Board members or donors in a confidential manner.
• Develop and implement an integrated digital media and communications strategy for the organization as a whole and in individual divisions and programs.
• Design and produce high-quality materials for web, print, social media, reports, fundraising and events, in alignment with brand guidelines.
• Develop and implement a comprehensive PR strategy that aligns with the overall objectives of the organization, ensuring every campaign contributes positively to our brand image.
• Create media materials (press releases, image sheets, fact sheets, story ideas, etc.) and secure media coverage to enhance the organization’s visibility.
• Cultivate and maintain effective working relationships with members of the broadcast and print media statewide; work with DevComm Coordinator to build awareness of and generate media relations opportunities.
• Collaborate with the DevComm team and program staff to develop branded templates, infographics, reports and presentations that highlight impact and storytelling.
• Manage and update visual web and digital assets, including homepage banners, landing pages and new graphics.
• Work with DevComm Coordinator to build awareness of and generate media relations opportunities for positive coverage of Early Years.
• Create and maintain an organization wide communications calendar.
• Ensures overall quality and cost efficiency of all marketing and communications activities and materials and ensures consistent brand identity and voice in external communications channels.
• Design and write and / or edit copy for all organization publications including; annual reports, flyers, brochures, special publications, materials, press releases, speeches, etc.
• Craft compelling content for online marketing (blogs, newsletters, social media, press releases) relevant to programs, advocacy and child care & education.
• Collaborate with internal teams to develop promotional strategies for marketing materials, website and digital communications; track and report on the performance of digital communications initiatives with the ability to make recommendations on improving results.
• Measure and report digital metrics (GA4 and social metrics) to assess performance, adapt content strategy to drive content strategy improvements.
• Conduct SEO planning, keyword research, and content strategy to enhance online visibility and increase organic website traffic.
• Oversee the organization’s digital presence, including social media, website content, newsletters and Google Ad grants.
• Drives the development of social campaigns that generate demand and engagement, improve conversion, and drive retention rates; track and share results for continuous improvement.
• Creates visually appealing graphics and images for digital and print media, aligning with branding guidelines.
• Work with outside vendors, including graphic designers, printing companies and consultants.
• Help on-site during special events.
• Performs other tasks as assigned by the Director of Development and Communications.

Special Skills

Education and Experience Requirements

Special Working Requirements

Early Years Benefits

Early Years has a generous benefits package. Permanent employees that work at least 20 hours per week are eligible for benefits. Some of the benefits we offer include :

Early Years also offers many fringe benefits. Some of the fringe benefits include :

Early Years has been awarded Living Wage Employer Certifications in Orange and Durham Counties, and is a Family Forward NC Certified Employer.

Employment is contingent upon passing a criminal background check.Early Years is no longer requiring the COVID-19vaccinefor employment due to the fact that there is significantly less risk of severe illness. However, Early Years strongly recommends that employees receive thisvaccinationin order to minimize the risk of infections in our workplace.

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