Senior Growth Marketing Manager, GoogleNew York, New York, United States

Senior Growth Marketing Manager

Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food : chefs. Today, CookUnity delivers 35 million meals a year from the industry's best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission : empower chefs to nourish the world.

About the CookUnity Growth Team

The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to telland a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.

The Role :

As the Senior Growth Marketing Manager focused on Google, you will be the primary architect of CookUnity's Google-led acquisition engine. You'll scale our presence across Google's entire performance ecosystemincluding Search, Performance Max, YouTube, and Displaydriving the majority of our paid media growth. Your work will directly fuel CookUnity's customer acquisition and reactivation goals, with a focus on maintaining efficient CACs and accelerating LTV through Google's ever-evolving toolset.

The leader will collaborate closely with the CRM, Performance Creative, Brand, as well as cross-functional teamwork with Product, Tech, and Design teams. Reporting to the Associate Director of Growth Marketing, this role is ideal for someone who has a data-centric mindset, thrives in high-growth, DTC environments, and is excited to build a best-in-class paid search program at the intersection of performance marketing, creative, and product.

Responsibilities :

1. Own and Execute Paid Search Growth Strategy

• Serve as CookUnity's in-house Google expertstaying ahead of Google Ads product changes, Performance Max enhancements, AI integrations, and new demand gen formats.
• Develop, implement, and optimize a full-funnel paid strategy across paid search, display, demand gen, performance max, and YouTube.
• Evaluate the full capabilities of the Google Ads ecosystem to continuously push the boundaries of our acquisition and retargeting strategies.
• Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV).
• Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable.

2. Optimize Campaigns, Budgets & Creative to Maximize Growth

3. Build and Execute a Robust Testing Roadmap

4. Cross-Functional Collaboration for Growth

5. Stay Ahead of Industry Trends & Advise Leadership

Qualifications :

Preferred Requirements :

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we're looking for, we invite you to explore : CookUnity's Leadership Principles The values and behaviors that guide how we operate, collaborate, and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you, we'd love to connect!

Benefits

Health Insurance coverage

We grow, you grow : Stock Options Plan granted on Day 1

Eligible for a bi-annual performance bonus

Unlimited PTO

401k Plan.

Paid Family leave

Compassionate Leave : 3-5 days each time the need arises

A generous amount of