Director, HCP Marketing

Overview

Director, HCP Marketing for VALTOCO at Neurelis, Inc. is responsible for leading strategic direction, execution and measurement of all HCP marketing strategies, tactics and activities to deliver on brand objectives. This position reports to the Senior Director of Marketing and will work closely with cross-functional stakeholders. The role requires strong strategic acumen, leadership skills, and adaptability to a fast-paced competitive therapeutic area.

Responsibilities

• Develop and deliver HCP strategies and tactical planning, including the annual brand business plan
• Develop programs, services, and content to deliver the optimal experience for HCPs while supporting brand objectives
• Develop appropriate HCP and Payer messaging, programs, and materials for Plan of Action (POA) meetings and national sales meetings
• Work closely with Director of Digital Marketing to establish strategic direction for HCP digital strategies and tactics
• Leverage existing relationships with KOLs, payers, patient advocacy groups, key customers, and other appropriate stakeholders to identify customer needs, and drive appropriate product adoption
• Frequently interact and collaborate with cross-functional teams including Patient Marketing, Training, Advocacy, Market Access, Commercial Operations, Corporate Communications / PR, Medical Affairs, Regulatory, and Legal
• Develop and closely manage the HCP marketing budget
• Oversee all agency relationships, execution, and timely performance
• Lead Sales Advisory Committee
• Analyze qualitative and quantitative market data to generate a deeper understanding of the customer, brand, disease area, and market
• Develop and deliver presentations to a range of internal team members (e.g., executives, leadership team, sales)
• Ensure compliance with all relevant laws, regulations, and policies

Competencies (Knowledge, Skills, And Abilities)

Personal Performance Factors

Management Responsibilities

No direct reports.

Physical Demands And Work Environment

Office Demands and Work Environment : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Spends approximately 90% of work time sitting and meeting with others or working at a desk and / or computer. Spends approximately 10% of work time standing or walking within the work area or at meetings and bends, twists, stoops and reaches. Ability to communicate verbally and in writing. Occasionally lifts and / or moves up to 10 pounds. Working conditions are normal for an office environment. The noise level is usually moderate.

Travel Requirements

Ability to travel up to 30%.

Overnight travel required? Yes

Requirements

Minimum Education and Experience Required

Preferred Education And Experience

Seniority level

Employment type

Job function

Industries

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