Marketing and Outreach Coordinator

Job Description

Job Description

Benefits :

401(k)

401(k) matching

Employee discounts

Job Title : Marketing and Outreach Coordinator

Company : Elevation Individual and Family Therapy

Location : Matteson and Homewood, IL

Job Type : Part-time (Potential for Full Time)

Reports to : CEO

Job Summary :

Elevation Individual and Family Therapy is seeking a dynamic and innovative Marketing and Outreach Coordinator to join our team. This role is crucial in promoting our brand, driving client engagement, fostering community relationships, and promoting the sales of our digital and physical products. The ideal candidate will have a passion for mental health, a knack for creative marketing strategies, and a commitment to community engagement.

Responsibilities : Marketing :

• Develop, implement, and manage comprehensive marketing campaigns across multiple platforms (YouTube, Instagram, Facebook, Pinterest, Google Ads, etc.) to create brand awareness, drive traffic to the Elevation Individual and Family Therapy website for appointment scheduling, and promote the sales of our digital and physical products
• Create and maintain content calendars for social media platforms, ensuring consistent and engaging content aligned with our brand's voice and goals.
• Monitor, analyze, and report on the performance of marketing campaigns, using data to optimize strategies and achieve KPIs.
• Collaborate with graphic designers as needed to enhance the quality and content of the companys website.
• Collaborate with team and any necessary third party venders for the creation of marketing materials such as digital ads, blog posts, videos, newsletters, and promotional content for products.

Manage and update the companys website with relevant content, ensuring it is user-friendly and optimized for SEO.

Develop and execute digital ad campaigns on platforms such as Google Ads to target specific audiences and drive client acquisition and product sales.

Utilize email marketing, influencer partnerships, and other marketing tactics to expand our reach and engage with potential clients and customers.

Community Outreach :

Plan, coordinate, and execute community events, resource fairs, and outreach initiatives to raise awareness about our services and engage with the community.

Build and maintain relationships with community stakeholders, including local businesses, schools, non-profits, and other organizations.

Represent Elevation Individual and Family Therapy at community meetings, health fairs, and other public events.

Coordinate quarterly stakeholder meetings as required by the Medicaid contract, ensuring all necessary preparations and follow-ups are completed.

Develop outreach materials and presentations tailored to different audiences, highlighting the benefits of our services and our commitment to mental health.

Product Promotion :

Create and implement marketing strategies to promote the sales of our digital and physical products, including but not limited to, workshops, e-books, therapy tools, and other resources.

Analyze market trends and customer feedback to continuously improve product offerings and marketing approaches for products and therapy services.

Track and report on service and product sales performance, adjusting strategies as needed to meet sales targets.

Administrative and Collaborative Duties :

Assist in the development and maintenance of a comprehensive SOP manual for the Marketing and Community Engagement Department, ensuring it is easy to update and accessible for all team members.

Collaborate with other departments to align marketing and outreach strategies with overall company goals and initiatives.

Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing and community engagement.

Provide regular reports and updates to the administrative manager and other key stakeholders on the progress of marketing and outreach initiatives.