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E-Commerce Graphic Designer, AI & Automation

E-Commerce Graphic Designer, AI & Automation

Gameday CoutureDallas, TX, United States
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Company : Gameday Couture (GC + SOHO Brands)

Division : ShopTheSoho (Ecommerce Division)

Reports To : Creative Director / Head of Photography

Location : Dallas, TX (4 days in office, 1 day WFH)

Overview

This is not a traditional “artsy” design role. This is ecommerce production design at scale.

As our E-Commerce Graphic Designer, you’ll create, adapt, and manage hundreds of digital assets that power our ecommerce ecosystem—across product imagery, paid ads, email marketing, social campaigns, and on-site experiences. The focus is on speed, efficiency, and consistency , not just creativity.

You’ll use AI-driven design tools (Chat GPT,Midjourney, Figma AI, Runway, Photoshop automation scripts) alongside traditional platforms (Photoshop, Illustrator, Canva, Figma) to streamline workflows and scale output .

This is a role for someone who :

  • Loves designing at volume (batch resizing, repurposing, and systematizing).
  • Thrives in fast-paced ecommerce environments with constant new campaigns.
  • Stays curious and is always testing new tools, trends, and workflows to sharpen their process.
  • Cares deeply about brand consistency while also optimizing assets for engagement and conversion.

Core Responsibilities Ad Creative Development

  • Design ad-ready graphics for Meta, TikTok, Pinterest, and emerging channels.
  • Repurpose creative into multiple variations, sizes, and testing formats (A / B ads, placements, vertical / horizontal ratios).
  • Automate resizing, background swaps, and mockup production wherever possible.
  • Use AI and creative trend monitoring to generate new ad concepts quickly .
  • Benchmark against competitors using the Facebook Ad Library and similar resources.

    • Email & On-Site Design

  • Build branded email graphics directly in Klaviyo (training provided).
  • Create modular templates that speed up campaign deployment.
  • Design desktop and mobile homepage hero banners, promotional graphics, and seasonal campaign elements .
  • Ensure every asset is formatted properly for speed, clarity, and brand consistency.
  • Collaborate with email / SMS marketing roles on A / B testing of creative to optimize CTR and conversions.

    • Product Image Production

  • Retouch ecommerce photography (basic cleanups, skin / garment corrections, and advanced color adjustments).
  • Run Photoshop batch processes, plugins, and scripts to scale repetitive tasks.
  • Create PSD templates and master files for ongoing product image drops.
  • Ensure file naming, sizing, and optimization standards are followed for Shopify / web upload.
  • Manage large asset libraries in Dropbox with consistent naming conventions for fast team retrieval.

    • Marketing Image Creation

  • Build multi-team graphics, lifestyle collages, and marketing visuals for campaigns.
  • Ensure art placements (licensed team graphics, logos, etc.) are consistently and accurately applied to product images.
  • Use automation / AI tools to generate production-ready mockups for large product drops.
  • Optimize assets for channel-specific performance (email vs. web vs. paid ad).

    • Systemized Design & Collateral

  • Help establish a design system for the ecommerce division : templates, typography rules, sizing standards, and brand consistency guidelines.
  • Develop an asset production workflow that balances speed with quality.
  • Support occasional packaging design (mailer bags, inserts, box graphics) to extend the brand experience.
  • Create event collateral (posters, signage) when needed, applying the same ecommerce-first design approach.

    • What Success Looks Like

  • High Output at Scale : Dozens to hundreds of assets created weekly, with repurposing and resizing built into your workflow.
  • Zero Bottlenecks : Design processes are automated, systemized, and repeatable.
  • Brand Consistency : Every single asset looks and feels like Gameday Couture + SOHO.
  • Performance-Driven Design : Assets are not just visually strong but tested, optimized, and tied to KPIs.
  • Continuous Improvement : New AI tools, shortcuts, or processes are introduced and adopted by the team.

    • Tools You’ll Use Daily

  • Adobe Creative Suite : Photoshop, Illustrator, InDesign
  • Canva & Figma : for speed, templates, and collaborative production
  • Video : Premiere Pro, CapCut (short-form ad editing)
  • AI & Automation : Firefly, Midjourney, Runway, Figma AI, Photoshop scripts / plugins
  • Workflow & File Management : Airtable (asset tracking), Klaviyo (email design), Slack, Dropbox

    • Skills & Competencies We Value

  • Design Fundamentals : Strong eye for layout, typography, and visual hierarchy.
  • Production Speed : Ability to take one design and scale it into 20+ formats quickly and accurately.
  • Photo Editing : Retouching, recoloring, and preparing product images for ecommerce.
  • AI Fluency : Comfortable testing and integrating new AI / automation tools into the design process.
  • System Building : Experience creating templates, style guides, and asset libraries.
  • Attention to Detail : Pixel-perfect execution across channels.
  • Time Management : Juggling multiple campaigns and deadlines without sacrificing quality.
  • Collaboration : Clear communication with marketing, email, and creative teams.
  • Growth Mindset : Curiosity to learn new techniques, tools, and processes.

    • KPIs & Measurement

  • Asset Throughput : % of assets delivered on time vs. requested.
  • Brand Consistency : Internal score across channels.
  • Ad / Email Performance : Engagement (CTR, conversions) tied to design quality.
  • Workflow Efficiency : Documented improvements in speed, automation, and reduced manual edits.
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