Director of Strategic Marketing - Power

Vertiv

is powering the infrastructure behind tomorrows digital world. Operating in over 130 countries with $7.2 billion in sales and growing, were at the forefront of data center and AI innovationbuilding the foundation for a smarter, faster, and more connected future.

We are seeking a Director of Strategic Marketing Power to lead global marketing efforts for our Power Management portfolio. This role serves as the primary strategic voice for the portfolio, combining deep expertise in customer applications, industry trends, competitive intelligence, and go-to-market execution. As a key member of the Global Portfolio Marketing Center of Excellence, the Director acts as the single point of contact for the Power management business unit (AC and DC Power systems, energy storage, power switching and distribution, switchgear, busway systems, etc.), with end-to-end accountability for marketing strategy, product positioning, launch governance, and campaign execution.

This is an onsite position at our Global HQ in Westerville, OH.

RESPONSIBILITIES

Own product COE relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across all Power product lines (AC and DC Power systems, energy storage, power switching and distribution, switchgear, busway systems, etc).

Develop comprehensive product launch and program plans for new and existing solutions that drive a solutions marketing mindset across the business unit.

Act as a subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for Power solutions and products.

Own product messaging & expertise that drive product campaigns drive depth of knowledge in external product communications, promotion and sales enablement.

Competitive analysis and positioning strategy

Research market trends, industry trends, and competitive landscape.

Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams.

Work closely to enable sales teams via training materials and tools for solutions.

Develop sales tools and materials, including presentations, brochures, and case studies.

Assist in creating sales strategies and tactics to effectively position and sell solutions.

Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies.

Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams.

Support regional marketing programs to address market opportunities and customer needs.

Develop and continuously improve customer facing collateral : data sheets, brochures, website, and other.

Other duties and responsibilities as assigned.

QUALIFICATIONS

Minimum 12+ years experience in product marketing, channel marketing, engineering, or product management for B2B in a technical industry.

5+ years experience people leadership experience

5+ years in a technical industry (data centers is a plus).

Engineering background a plus.

Knowledge of Powertrain products (AC and DC Power systems, energy storage, power switching and distribution, switchgear, busway systems, etc).

Strong presentations and public speaking skills.

Experience with data analysis and ability to effectively communicate findings while tailoring to variety of different audiences.

Ability to create value propositions and messaging strategies.

Ability to develop strategies for creating marketing, driving pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.

Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results

Highly collaborative, able to work across functional teams

Must be able to prioritize many projects and work well under pressure.

Proactive communicator with strong attention to detail.

Ability to pick up technical concepts quickly.

Enthusiastic and persistent problem solver.

Excellent organizational skills and process-oriented

Strong written and verbal communication skills

Self-motivated; comfortable owning processes / projects and seeing them through to completion

Knowledge of data center software / hardware solutions and industry trends

TIME TRAVEL REQUIRED

10%

The successful candidate will embrace Vertivs Core Principals & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPALS : Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.

OUR STRATEGIC PRIORITIES

Customer Focus

Operational Excellence

High-Performance Culture

Innovation

Financial Strength

OUR BEHAVIORS

Own It

Act With Urgency

Foster a Customer-First Mindset

Think Big and Execute

Lead by Example

Drive Continuous Improvement

Learn and Seek Out Development

At Vertiv, were on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected. With $6.9 billion in revenue, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people.

Vertiv is an Equal Opportunity / Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertivco.com. If you are interested in applying or learning more about this role, please visit the companys career page located on Vertiv.com / Careers

Work Authorization

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

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