Dir of Mobile Marketing, Greensboro - Winston Salem - High Point, NCZirrus • Winston-Salem, NC, US

Dir of Mobile Marketing, Greensboro - Winston Salem - High Point, NC

Zirrus • Winston-Salem, NC, US

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Job Description

Help Lead the Future of Wireless at Zirrus

At Zirrus, we’re shaking things up in telecom—and Mobile is a huge part of that. We're hiring a commercially minded, digitally fluent marketing leader to take full ownership of the Mobile business.

From plan design and pricing to sales enablement and new product launches, you’ll be the go-to person behind everything that drives creative omni channel campaigns, subscriber growth and commercial performance. If you have proven experience in driving results and thrive in fast-moving environments, this is your shot.

This is a high-impact hybrid role ideal for someone ready to step into true ownership and help shape the next wave of wireless growth in the Southeast.

What You’ll Do

Drive the Mobile Growth Plan : Own go-to-market strategy including campaigns, in-store promotions, sales programs, and lifecycle initiatives.
Lead Pricing & Plan Strategy : Shape our residential and business mobile service offerings—including plan tiers, device bundles, and seasonal offers that drive value and differentiation.
Set the Creative Direction : Partner with internal and external creative teams to develop compelling campaign concepts, messaging, and visuals aligned to brand and business goals.
Shape Media Strategy : Guide media planning and channel mix decisions that drive acquisition efficiently across digital, social, and traditional platforms.
Elevate Digital Marketing : Leverage your experience to lead digitally driven strategies—from paid media to conversion funnel optimization.
Boost Retail Performance : Develop merchandising and planogram strategies for mobile devices and accessories. Create materials that support in-store conversion and frontline selling.
Equip the Sales Team : Deliver sales enablement tools and training that help our retail team close more confidently—including talk tracks, FAQs, and objection handling.
Unlock New Channels : Identify and test new customer acquisition routes, including eCommerce digital platforms beyond our current store footprint as well as expanding home delivery.
Collaborate with Planning and Analytics : Partner with cross functional analysts to glean insights from CRM and customer data to inform future marketing and retention initiatives.
Track What Matters : Own the mobile P&L and subscriber KPIs. Use performance data to guide decisions and quickly optimize underperforming efforts.
Launch What's Next : Lead rollout of new mobile products and services in partnership with Product, Sales, and Retail teams.
Design Incentive Programs : Work with Sales and Finance to shape bonus, spiff, and commission structures that reward smart growth.

Who You Are

A strategic marketer who owns the funnel—from offer design to campaign execution to results

A fast-paced operator who thrives in hands-on, high-autonomy roles

A strong digital thinker who knows how to drive conversion and efficiency

A confident partner who collaborates well with cross-functional teams

A crisp communicator who can write a smart brief, present a business case, and lead a room

A confident critical thinker and communicator who can write a smart brief, present a business case, and influence senior stakeholders.

A numbers-driven leader who ties activity to outcomes and pivots quickly when needed

Truly passionate about premium brands and products with your fingers on the pulse of consumer and social trends.

What You Bring / Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field - preferred!

7-10 years in a marketing management or product leadership role, ideally in telecom, consumer tech, or a similarly competitive space with a strong focus on monthly recurring revenue business models. Demonstrated progression of responsibility and leadership throughout career.

Critical thinker with proven experience in go-to-market planning, pricing, digital campaigns, and performance marketing

A strong understanding of digital acquisition channels and metrics

Experience leading cross-functional campaigns and working closely with sales, product, and finance

Familiarity with CRM insights and how to apply them to marketing and retention efforts

Comfort managing budgets, timelines, KPIs, and agency or media partners

Familiarity with B2B or telecommunications industries.

Working Conditions & Physical Requirements

Primarily an office-based role at Yadkinville Headquarters.

Occasional travel to retail locations or events.

Requires the ability to work on a computer for extended periods and participate in in-person meetings.

Why Zirrus

You’ll shape the direction of a Mobile business with serious growth potential

You’ll work closely with senior leadership and see your ideas put into action

You’ll have the freedom to move fast, experiment, and scale what works

You’ll be part of a regional company reimagining what customer-first telecom can look like in the Southeast

You’ll have joined a tech startup that just happens to be 75 years old – so jump in to help us overhaul and turbocharge this engine of growth in the region

If you're ready to pivot into a high-growth industry, lead the charge and put your stamp on a business with room to grow— we're ready for you.

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Dir Marketing • Winston-Salem, NC, US

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