Sales Support

Job Description

Job Description

Full-time Sales Support :

Our Sales Support personnel split their time between covering sales routes when needed, stocking beverages at customer locations, assisting in special events, and providing training to other sales support staff. This position’s primary purpose is to develop the skills and abilities to eventually move into a Sales Representative role. This job is for those who are flexible, enjoy traveling around, and like to do different things every day.

Primary functions of Sales Support :

• Order writing. Utilize software programs to write orders for our accounts.
• Merchandising. Rotate, face, and stock merchandise at our accounts. Including repeatedly lifting product up to 50lbs.
• Creating Displays. Work with other sales support staff to build displays.
• Special Events. Assist the sales team in setting up various special events.
• Product Knowledge. Learn the products we offer to successfully meet our customer’s needs and demands.
• Teamwork. Coordinate and communicate with the General Sales Manager, Team Lead, Sales Representatives, and other sales support staff to meet our customer’s expectations.
• Perform other duties as assigned.

Compensation and Benefits :

Medical - Three low premium plans for you to choose from :

401(k) plan with company match

Qualifications :

About Alliance Beverage :

Chicago native Larry Gary settled in Hastings, MI, where he owned and operated a bowling alley. In 1963, Larry and his wife, Joan, decided a change was in order; they moved to the Grand Rapids area, where Larry founded Kent Beverage.

Detroit native Tim Sullivan, along with his brother Mike, founded Sullivan Brothers Construction on the east side of the state. However, after seeing his friends thrive in the beer distribution business, Tim decided to make a change, purchasing Grand Rapids' B&B Beer in 1977.

Both companies grew and flourished, passing from one generation to the next, each strengthening its roots in Michigan. Eventually, over a shared pint, the Gary and Sullivan families envisioned a stronger future together. On May 13, 2013, Kent Beverage and B&B Beer merged, forming Alliance Beverage—a company committed to being the “Preferred Distributor” for everyone it interacts with.

From day one, Alliance has prioritized recruiting top talent and upholding the highest standards of integrity, teamwork, and respect, aiming to enrich the lives of associates, customers, suppliers, and the community. By offering a diverse range of quality products and a supportive, accountable environment, we continually seek to create positive and lasting relationships.

Today, Alliance Beverage is a team of over 550, proudly serving more than 6,000 customers across Western Michigan. With three distribution centers and six sales offices, our team members are not just employees—they’re neighbors who are actively involved in the communities they serve.

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