Marketing Manager, Americas

ABOUT ARPER : http : / / www.arper.com / en

Arper USA, Inc. is the North American subsidiary of Arper SpA (Italy) with showrooms and teams in New York City, Chicago, and Los Angeles, a network of Independent Representatives, and a manufacturing facility and customer care organization in High Point, North Carolina. We have a showroom and a team in Mexico City and dealers in most Central and South American markets.

We are an Italian design company with a long-standing presence in the Americas. We work with the A&D and dealer communities to win specifications in commercial interiors, in workplace, hospitality and higher education.

At Arper, we create chairs, tables, and furnishings for community, work, and home. We have grown from a furniture manufacturing business to a global design presence, increasing our business and adding new team members to the Arper family around the world.

We are motivated by relationships : between products and spaces, spaces and people, people, and their networks. Every part - from design to production to long-term impact—is carefully considered, bringing function, aesthetic, detail together in elegant resolution. We are leaders in design for sustainability practices.

Title : Marketing Manager, Americas

Reports to : CEO Arper Americas

Location : New York City (preferred), Chicago (considered) – hybrid, 3 days+ in the office

Salary Range : $75-95K

The Marketing Manager, Americas defines and implements the local Marketing strategy for the Americas region according to local needs and market conditions. This position reports to the CEO of Arper Americas, indirectly reporting to the CMO of Arper SpA and liaising closely with the Corporate Marketing department in Italy to ensure that all plans and activities align with the overall Global Marketing Strategy.

This position is an individual contributor and part of the Arper Americas Management Team, a close-knit and agile group where each member takes a hands-on approach and embraces a variety of responsibilities. The team is focused on demand generation and acquiring new customers to grow market share.

Responsibilities

The Marketing Manager defines and drives all branding and commercial activities for customer lead nurturing. Collaborating with Brand Marketing, the digital, social, and creative teams, this position ensures consistent and flawless execution. The Marketing Manager defines and monitors budgets, expenses and KPIs.

Market-specific Sales Tools and Communications

• Lead the development of Arper Americas marketing strategy, campaigns and tools, advocate for the unique needs of the region, and communicate and implement the resulting Marketing Plan
• Build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
• Grow pipeline by creating, executing, and leading the demand generation strategy across every stage of the buyer’s journey with clear goals, objectives, strategies, and tactics.
• Create newsletters, sales communications, presentations and tools to align with marketing materials created by Arper in Italy
• Manage dealer programs and communications
• Define and manage local website content and utilization.
• Maintain central customer database in cooperation with Corporate Marketing in Italy.
• Coordinate updating mailing lists and direct marketing initiatives.

Showrooms and Events

PR and Industry Relations

Product insight

Qualifications

Benefits & Perks

At Arper, we offer comprehensive benefits including free individual coverage for medical, dental, vision, short-term disability, and life insurance, plus a wide range of additional options such as Flexible Spending Accounts and a 3% match on the Retirement Savings Plan with Fidelity. New hires enjoy 2 weeks’ vacation, 1 week sick time, 2 floating holidays, 2 volunteer days, several paid federal holidays, and more perks to support work-life balance.

Arper USA, Inc. is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class.