Digital Marketing & Web Content Coordinator

Digital Marketing & Web Content Coordinator

Facility : Work From Home - Ohio

Department : Consumer Digital Engagement

Schedule : Full time

Hours : 40

The Digital Marketing & Web Content Coordinator supports the Web Manager and Director of Digital Engagement by optimizing Dayton Children's web content, supporting SEO initiatives, and assisting with paid digital marketing campaigns. This role ensures digital content aligns with brand standards, improves search visibility, and supports organizational marketing goals through collaboration, project management, and cross-functional coordination. The position will lead or support digital projects, acting as a liaison among marketing, clinical, and technical teams to deliver timely, effective solutions.

Required Qualifications

Education :

Bachelor's degree in Business Administration, Marketing, Communications, Digital Media or related field.

Experience :

1 to 3 years in a digital marketing, web content, or related role

Skills / Competencies :

Proficiency with CMS, SEO tools, and web analytics platforms

Strong understanding of SEO and digital campaign metrics.

Experience with keyword research, ad copywriting, and audience targeting.

Excellent written and verbal communication.

Attention to detail; ability to manage multiple projects.

Willingness to learn and adapt to digital trends.

Strong organizational and project management skills.

Ability to coordinate and communicate effectively across departments.

Preferred Qualifications

Experience :

3+ years in a digital marketing role for a healthcare organization or system

Demonstrated experience collaborating across departments

Proficiency in Google Analytics and UTM tagging.

Healthcare marketing experience

Experience using project management tools (e.g., Asana, Trello, or similar).

Education Requirements :

Bachelors (Required)

Certification / License Requirements :

At Dayton Children's we believe that each moment counts with our patients, families and with each other.

We are moving at a fast pace and are looking for the right talent for our team at Dayton Children's. We want people who embody our values and want to become a part of the Dayton Children's difference. If this is you, apply today!

Our values :

Safety We make safety our first priority.

Compassion We deliver compassionate, family-centered care to all we serve.

Ownership We are the pediatric care experts and act knowing that every patient, visitor and the hospital is our collective responsibility.

Collaboration We work collaboratively to care for children, their families and each other.

Innovation We continuously innovate to make Dayton Children's even better today and into the future.

Equity We strive for an environment in which all feel welcomed, valued and fairly treated in order to reach their full potential.

Dayton Children's is proud to be an Equal Opportunity Employer who values diversity and will not discriminate against minorities, women, protected veterans, individuals with disabilities, or on the basis of age, color, gender identity, national origin, race, religion, sex, sexual orientation or transgender status.