Art Director

Position : Art Director

Department : Content (Creative)

Level : Director

Reporting Relationship : Head of Creative

Status : Full-Time (Exempt)

Position Overview

We're seeking a passionate and visionary Art Director to shape and lead the Carolina Panthers' visual identity across all platforms. This creative leader will transform strategic concepts into compelling, high-impact visuals that energize fans and elevate our brand presence, whether through digital, social, in-stadium, at retail, or through partnerships. Beyond hands-on design work, the Art Director will manage and inspire a talented team of designers to consistently deliver bold, breakthrough creative.

Primary Responsibilities

• Work with the Head of Creative to create design projects as assigned applying imagination, creativity, and originality from brainstorming phase through to print / production.
• Set the visual tone and art direction for seasonal campaigns, player promotions, and major events (ex. Regular season, playoffs, draft, theme nights, etc.)
• Complete design projects within designated timeframes.
• Own and evolve the team's visual identity, ensuring consistency and freshness across platforms.
• In coordination with the Head of Content, present creative concepts to internal stakeholders and senior leadership
• Manage and mentor a team of designers while fostering a high-performance, collaborative creative culture
• Stay up to date with trends in sports design, pop culture, and fashion.
• Assist with copywriting, copyediting and proofreading as assigned.
• Work efficiently with internal departments and external clients to meet design needs and goals and ensure high level of satisfaction of graphic design projects.
• Oversee the request process for design projects received from across the organization.
• Participate as requested in all departmental and Club events including home and away gameday activities with a focus on digital content creation and support
• Help maintain brand consistency across all Club assets including internal departments, advertising, partner activations, etc.
• Establish and manage annual departmental budget in a manner that efficiently deploys our resources.
• Perform various other tasks that may be assigned from time to time by the Head of Creative or other executive leadership.
• Position requires routine face-to-face personal interaction with staff, senior level executives, players, coaches and ownership; therefore, job responsibilities must be physically performed in the Club offices and not in a telecommuting manner.

Minimum Qualifications

Skills for Success

Physical Requirements

Work Environment

The Carolina Panthers are an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.